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Ruhail Amin

Deputy Editor, BW Businessworld Applause and everythingexperiential.com

Latest Articles By Ruhail Amin

The Big Boy Of Microfinance

Ruhail Amin

Iyer has spent over three decades at MMFSL and under his leadership, the company has extended credit to millions of customers

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Cutting-edge Leadership

Ruhail Amin

JSW Saw continues to excel under Kumar’s leadership strategies which have consolidated the company’s market position and increased its overseas market

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Art Of Staying Relevant

Ruhail Amin

With his focus on quality and strict timelines, Raju has nurtured NCC and made it one of the most respected names in the construction sector

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Print Prevails

Ruhail Amin

90 lakh new readers veered toward magazines in the last two years

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70% Of Advertising Effectiveness Depends On The Creative: Ross Jauncey, Head, Create With Google

Ruhail Amin

Ross Jauncey, Head, Create With Google spoke to BW Businessworld’s Ruhail Ameen about this innovative product and its impact on creative agencies

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Driving New Conversations In Ad Land

Ruhail Amin

There was a conscious effort not to make Goafest 2019 an event for the advertising people by the advertising people. Instead, the larger objective was to drive learning from related industries and their leaders

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‘IPL Biggest Playground Possible For Brands’

Ruhail Amin

Big launches, whether it is a new phone or a new show, are where we see marketers take advantage of Twitter from a brand strategy standpoint

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Can General Elections Steal IPL’s Thunder?

Ruhail Amin

India’s biggest jamborees, IPL and general elections, have clashed this year. Although the IPL season overlapped with the polls earlier in 2009 and 2014 as well, a direct clash was averted with the organisers deciding to shift the league overseas

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Disrupt Yourself Before You Are Forced To Get Disrupted: Barry Wacksman, R/GA

Ruhail Amin

Barry Wacksman - Vice Chairman & Global Chief Strategy Officer, R/GA, spoke about the rise of asymmetrical competition led by technological innovations and how brands needs to catch up with the fast changing consumer preferences.

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Tech Enabled Creativity Has The Capacity To Create Something We Did Not Think Of: Ross Jauncey, Google

Ruhail Amin

Jauncey spoke about Google’s latest offering “Create With Google’ and how it is ushering a new era in tech enabled creativity.

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