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Ruhail Amin

As a media practitioner based in Mumbai, Ruhail Amin writes on start-ups, contemporary business challenges with special focus on advertising and digital marketing

Latest Articles By Ruhail Amin

A Regional Ride

Ruhail Amin

Regional content will play a significant role in taking the OTT video players to the last mile in India and establishing growth

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Always A Challenger Brand

Ruhail Amin

In an interview with BW Businessworld, Jerome Saigot, Managing Director, Nissan Motor India, tells Ruhail Amin about the company’s future plans

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3 Leadership Tips From Shane Watson

Ruhail Amin

Ace Australian cricketer Shane Watson spoke about his learning’s from cricket which could be applied in the corporate world in a candid conversation with Dr. Anurag Batra, Chairman and Editor-in-Chief, BW Businessworld

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Merger Of Offline, Online Will Define Future Of Retail: Devendra Chawla, COO, Walmart India

Ruhail Amin

At the BW Businessworld Marketing Whitebook 2018, Devendra Chawla, EVP & Chief Operating Officer, Walmart India, spoke about the future trends that will define the retail landscape

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A Far More Efficient Platform For Brands

Ruhail Amin

In an interview with BW Businessworld, Twitter India’s Country Director Taranjeet Singh talks about the growing clout of the Indian operation, how Twitter is leveraging this unique opportunity, as well as about dealing with safety challenges in this market

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Every Business Needs To Become An Experience Business: Kulmeet Bawa, MD, Adobe South Asia

Ruhail Amin

Experts take on a consumer's changing taste at BW Businessworld Marketing Whitebook Summit, 2018

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Coming To Terms With Disruption In The Era Of Opportunities

Ruhail Amin

Industry stalwarts - Pavan Shetty, Director, Porsche India, Vijay Mansukhani, Managing Director, Onida and Shashi Sinha, CEO, IPG Mediabrands debated how to spot opportunities in the era of disruption at the MWB Mumbai launch

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Shabana Azmi, Raveena Tandon Root For Smashing Gender Stereotypes

Ruhail Amin

A special panel on ‘Unlocking India's Women Power’ was held at the launch of BW Marketing Whitebook 2018 in Mumbai which was attended by Shabana Azmi, Raveena Tandon and Nandita Puri

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Half The Wins, Twice The Pride

Ruhail Amin

India was not shining bright as the Cannes Lions International Festival of Creativity kicked off, but two Grand Prix and the Lion of St. Mark changed all that, making this a historic year for the country

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For India’s Love For Snacking

Ruhail Amin

‘ChakChakChabao’ campaign captures India’s undying love for tasty food and showcases the wide range of Tasty Treat products from savory to sweet

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