Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

Noorings: The Entertainment In Experience

Noor Fathima Warsia

Companies & Markets Sector Reports Media & Entertainment

Gosling, Manning, McKinnon, Penn & Teller -- Adobe upped the level of entertainment in the second day of the Adobe Summit in a bid to create a great experience for its delegates

Facebook’s David Fischer Reiterates A Purpose-driven Marketing Future

Noor Fathima Warsia

Companies & Markets Sector Reports Media & Entertainment

The iconic form of storytelling is here to stay even as marketers adapt for a precision targeting and mobile-led future, where purpose driven marketing will be mainstay

Ryan Gosling Speaks On What Democratisation Of Media Means

Noor Fathima Warsia

Companies & Markets Sector Reports Media & Entertainment

The handheld device has not only changed the way content is consumed but also what it means for audiences to be in control of their own story, says Hollywood A-lister Ryan Gosling at Adobe Summit 2017

Emotion Is The Currency For The Experience Business

Noor Fathima Warsia

Companies & Markets Sector Reports Media & Entertainment

Adobe’s VP of Strategy, Alliances & Marketing, John Mellor and NBA’s EVP and CMO, Pam El reiterate the importance of invoking emotions in marketing

Noorings: Gear Up For The Consumer Experience War

Noor Fathima Warsia

Columns

Digital transforms everything it touches. It opens up opportunities, it creates jobs, it makes entrepreneurs, it contributes to economy, it allows transparency

'Data Will Create The Next War'

Noor Fathima Warsia

Companies & Markets Sector Reports Media & Entertainment

The hacking of Yahoo, ongoing conversation about Russian interference in the US Presidential Elections, cyber attacks and CIA getting hacked cited as example of data warfare

Brad Rencher’s Four-point Plan To Be An Experience Business

Noor Fathima Warsia

Companies & Markets Sector Reports Media & Entertainment

As consumers evolve and become a demanding group, it is about the experience and not the products that the company is providing

Is The 'Experience' Economy Making A CMO's Role Redundant?

Noor Fathima Warsia

Companies & Markets Sector Reports Media & Entertainment

The future CMO will have the opportunity to be the enabler and evangelist through the value chain across business, brand and people

Shantanu Narayen On Why Adobe Has Pinned Its Future On 'Experience’

Noor Fathima Warsia

Companies & Markets Sector Reports Media & Entertainment

The seismic shift for the company came when it moved its creative and document business to the cloud, creating Adobe Creative Cloud for Enterprise and Adobe Document Cloud for Enterprise

Women Are Getting There, Slowly

Noor Fathima Warsia

Companies & Markets Sector Reports

There are still not as many women in the workforce as men. They still get paid less. And very few make it to leadership roles. But as latest reports suggest, things are changing