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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Three Cheers To Another Great Year

Noor Fathima Warsia

With 40 Lions, 2017 has been India’s best year at The Cannes Lions International Festival of Creativity. Within only the first four days, India bagged 21 Lions including a Grand Prix for Good, a Gold in the hotly contested Glass Lions and its very first Innovation Lion

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Concerns At The Cannes Lions

Noor Fathima Warsia

Some raised their voice against the Cannes Lions International Festival of Creativity — the advertising industry’s equivalent of the Oscars — saying it’s getting too expensive

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Publicis Groupe Bans Agencies From Entering Industry Events For One Year

Noor Fathima Warsia

Publicis Groupe is making no bones of the fact that the move is due to the cost implications, and that it would like to channel all its funds to the new platform

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India Metal Tally Hits 24 Lions On Day 4 Of Cannes Lions

Noor Fathima Warsia

India is going strong even though in certain categories, Indian agencies have not been able to secure a shortlist or a win. On the fourth day of the Cannes Lions International Festival of Creativity, agencies from India brought home a total of three Lions

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Brooke Bond Red Label's 6 Pack Band All Set To Dazzle Cannes Lions 2017 Delegates

Noor Fathima Warsia

The Brooke Bond Red Label '6 Pack Band' shattered stereotypes with this band, and now Mindshare India has brought them to Cannes Lions to perform live both in the seminar Hall and ahead of the Awards Ceremony on day one

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Cannes Lions Metal Tally: 13 Lions & A Grand Prix On Day 1

Noor Fathima Warsia

This year is going strong in achieving or even surpassing this record. India already has 13 Lions, and a Grand Prix, which essentially means the 2015 record is already broken

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Cannes Lions Day 1: India Kicks Off Festival With A Lions Health High

Noor Fathima Warsia

More than 150 delegates from India have made their way to the southern tip of France in the hope to learn more on what is setting global marketing and advertising trends, and also to bring home some Lions

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The Kind Of Labels That Create Confusion

Noor Fathima Warsia

Content marketing has been ‘the’ buzzword for the last five years in a market like India. It started off as clever content pieces utilising the vast online space to create interest and engagement around brands.

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Women Have Gone Further Than The Ad World Knows

Noor Fathima Warsia

The Indian Air Force ad, ALT Balaji’s show ‘The Test Case’ are making a strong case for women equality, but these messages are behind time, and merely reflecting the on-ground change

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The Essence Of Strategy Is Making Choices: Michael E Porter

Noor Fathima Warsia

Strategy cannot be a popularity contest where everyone gets a vote because the essence of strategy is about choices, says Michael E Porter

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