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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

Veeam Refreshes Brand; Signals A Broader Gameplan

Noor Fathima Warsia

Veeam adopted a more dynamic logo design to signify the role that availability will play in digital transformation

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‘Perseverance Can Achieve Anything’

Noor Fathima Warsia

In this conversation with Noor Fathima Warsia, Essel Propack’s vice chairman and managing director Ashok Goel outlines the company’s innovation-first approach with a strong dash of perseverance that helped it get where it is today

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Essel Group: A R‘Essel’ient Journey

Noor Fathima Warsia

Goel brothers, led by Subhash Chandra, are pursuing a path that will have a wider impact on the society

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A Make In India Success Story Long Before The Push

Noor Fathima Warsia

As the government of India emphasises on businesses and individuals to adopt a ‘Make in India’ strategy, a success story of the past stands out for its sheer nerve…

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When PR Guides Journalists On How To ‘Write’

Noor Fathima Warsia

Journalists today know what they are up against and so do the PR people. To ensure the longevity of this ‘bond’, the lines are more or less drawn and people try to play within it

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The Margin Of Error For Brands Is Diminishing

Noor Fathima Warsia

Marketers are truly living in interesting times. The recent experiences of Pepsi, Nivea and the airline wars are all proof that the consumer is watching, and in many instances, not forgiving…

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Experience As A Service

Noor Fathima Warsia

As experience promises to be the next battleground for marketers to compete on, Adobe puts a premium on putting it at the core of its now integrated offer

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The Ugly Side Of Big Data

Noor Fathima Warsia

It’s true that data has laid the foundation for most technology driven changes and that there are many positives to what data brings, but there are a number of negatives too. It is about time that chief marketing officers understood the larger impact their decisions can have, writes Noor Fathima Warsia

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Impromptu: The Imagination Workers

Noor Fathima Warsia

For GroupM’s chief digital officer Rob Norman, as machines understand intelligence and information, people become imagination workers, and that is a whole new power

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How Nestlé Is Participating In The Startup Ecosystem

Noor Fathima Warsia

In a bid to bring disruptive tech and innovation in house, Nestlé India has opened up its channels to collaborate and work with startups to solve business and brand problems

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