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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

The Incredible HUL

Noor Fathima Warsia

Hindustan Unilever is transforming — taking more risks, becoming more agile, collaborative and inclusive, all the while keeping sustainability and purpose at its core

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The Beast That Wants To Make The World A Wonderful Place

Noor Fathima Warsia

The size of an organisation does not matter… In the world that we live in, people define everything — goals, cultures, countries and most definitely companies

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Advertising In India Still Has Great Scope

Noor Fathima Warsia

According to the Pitch Madison Ad Report 2017, the Indian advertising industry grew by almost Rs 5,500 crore in 2016, adding about 12.5 percent to AdEx to reach Rs 49,480 crore

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Our Biggest Learning — The Consumer Comes First

Noor Fathima Warsia

In the last seven decades, the marketing industry in India has seen several changes, but one thing that has remained constant is the top spot of the consumer

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Making Digital Safe As It Becomes People’s First Approach

Noor Fathima Warsia

If inclusion and efficiency were key themes for marketers, safety of brand and user is becoming paramount for social media players

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AI’s Biggest Challenge Will Be EI

Noor Fathima Warsia

As industry’s most lauded tech companies make strides in the artificial intelligence (AI) race, the biggest challenge will come from EI (emotional intelligence)

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Marketers Must Navigate The Extreme Nature Of Customer Attention: Amish Tripathi

Noor Fathima Warsia

The author of the Shiva Trilogy and Ram Chandra series says technology has been both a boon and bane for marketers

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Coca-Cola’s T Krishnakumar Launches BW Businessworld Marketing Whitebook 2017-18

Noor Fathima Warsia

From articulating changing consumer expectations to hinting at bringing the Coca-Cola freestyle app to India, T Krishnakumar’s keynote address was marked with advice & insights

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Building Communities & Strengthening Businesses

Noor Fathima Warsia

With mobile at its core, Facebook builds new solutions and strengthens existing features to help advertisers, finds out Noor Fathima Warsia in conversation with Sheryl Sandberg

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Cannes Lions Is An Information Product

Noor Fathima Warsia

Nearly six years ago business-to-business media company Ascential Plc, previously known as Top Right Group, appointed Duncan Painter as its CEO. Within four years in his tenure that marked a significant business turnaround, the company was floated on the London Stock Exchange in February 2016

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