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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

Brooke Bond Red Label's 6 Pack Band All Set To Dazzle Cannes Lions 2017 Delegates

Noor Fathima Warsia

The Brooke Bond Red Label '6 Pack Band' shattered stereotypes with this band, and now Mindshare India has brought them to Cannes Lions to perform live both in the seminar Hall and ahead of the Awards Ceremony on day one

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Cannes Lions Metal Tally: 13 Lions & A Grand Prix On Day 1

Noor Fathima Warsia

This year is going strong in achieving or even surpassing this record. India already has 13 Lions, and a Grand Prix, which essentially means the 2015 record is already broken

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Cannes Lions Day 1: India Kicks Off Festival With A Lions Health High

Noor Fathima Warsia

More than 150 delegates from India have made their way to the southern tip of France in the hope to learn more on what is setting global marketing and advertising trends, and also to bring home some Lions

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The Kind Of Labels That Create Confusion

Noor Fathima Warsia

Content marketing has been ‘the’ buzzword for the last five years in a market like India. It started off as clever content pieces utilising the vast online space to create interest and engagement around brands.

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Women Have Gone Further Than The Ad World Knows

Noor Fathima Warsia

The Indian Air Force ad, ALT Balaji’s show ‘The Test Case’ are making a strong case for women equality, but these messages are behind time, and merely reflecting the on-ground change

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The Essence Of Strategy Is Making Choices: Michael E Porter

Noor Fathima Warsia

Strategy cannot be a popularity contest where everyone gets a vote because the essence of strategy is about choices, says Michael E Porter

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Six Key Levers To Succeed In A VUCA World

Noor Fathima Warsia

Wilfried Aulbur, Managing Partner of global strategy consultancy firm Roland Berger, explains that because the market is unforgiving and the customer is very well oriented, companies have to be on their toes

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VeeamON: It's A Wrap

Noor Fathima Warsia

Essentially all of Veeam's services are in alliance with some or the other tech firm

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VeeamON | Day 2: Enabling A Digital Life Experience

Noor Fathima Warsia

Veeam is reiterating the message of giving non-stop business continuity to deliver user confidence, backup and replication included in this, digital transformation agility and analytics and visibility with actionable insights for data management through these new offers

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VeeamON | Day 1: Availability, Partnership & The Hybrid World

Noor Fathima Warsia

VeeamON is on in full strength in New Orleans where the company's top management spoke to its partners, press and analysts on the availability positioning that it is building the brand on

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