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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

Making Digital Safe As It Becomes People’s First Approach

Noor Fathima Warsia

If inclusion and efficiency were key themes for marketers, safety of brand and user is becoming paramount for social media players

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AI’s Biggest Challenge Will Be EI

Noor Fathima Warsia

As industry’s most lauded tech companies make strides in the artificial intelligence (AI) race, the biggest challenge will come from EI (emotional intelligence)

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Marketers Must Navigate The Extreme Nature Of Customer Attention: Amish Tripathi

Noor Fathima Warsia

The author of the Shiva Trilogy and Ram Chandra series says technology has been both a boon and bane for marketers

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Coca-Cola’s T Krishnakumar Launches BW Businessworld Marketing Whitebook 2017-18

Noor Fathima Warsia

From articulating changing consumer expectations to hinting at bringing the Coca-Cola freestyle app to India, T Krishnakumar’s keynote address was marked with advice & insights

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Building Communities & Strengthening Businesses

Noor Fathima Warsia

With mobile at its core, Facebook builds new solutions and strengthens existing features to help advertisers, finds out Noor Fathima Warsia in conversation with Sheryl Sandberg

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Cannes Lions Is An Information Product

Noor Fathima Warsia

Nearly six years ago business-to-business media company Ascential Plc, previously known as Top Right Group, appointed Duncan Painter as its CEO. Within four years in his tenure that marked a significant business turnaround, the company was floated on the London Stock Exchange in February 2016

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Three Cheers To Another Great Year

Noor Fathima Warsia

With 40 Lions, 2017 has been India’s best year at The Cannes Lions International Festival of Creativity. Within only the first four days, India bagged 21 Lions including a Grand Prix for Good, a Gold in the hotly contested Glass Lions and its very first Innovation Lion

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Concerns At The Cannes Lions

Noor Fathima Warsia

Some raised their voice against the Cannes Lions International Festival of Creativity — the advertising industry’s equivalent of the Oscars — saying it’s getting too expensive

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Publicis Groupe Bans Agencies From Entering Industry Events For One Year

Noor Fathima Warsia

Publicis Groupe is making no bones of the fact that the move is due to the cost implications, and that it would like to channel all its funds to the new platform

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India Metal Tally Hits 24 Lions On Day 4 Of Cannes Lions

Noor Fathima Warsia

India is going strong even though in certain categories, Indian agencies have not been able to secure a shortlist or a win. On the fourth day of the Cannes Lions International Festival of Creativity, agencies from India brought home a total of three Lions

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