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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

Set Ways Must Undergo Change To Navigate Volatility: Srinandan Sundaram, HUL

Noor Fathima Warsia

The one thing that has stood out for Srinandan Sundaram, Executive Director, Sales & Customer Development, HUL, is that more of the same will not work, and set ways must undergo change to navigate volatility and register growth

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HUL Growing With Changing India

Noor Fathima Warsia

As consumers in India aspire for more, look for cleaner and healthier lifestyles, Priya Nair, Executive Director, Home Care, HUL, gets busier in formulating solutions that impact the very quality of living, by straddling the consumer pyramid

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Over The Years, Company's Core Values Have not Changed: Pradeep Banerjee, HUL

Noor Fathima Warsia

One of the biggest aspects where HUL’s USLP proposition has had to make an impact is in its manufacturing units. For Pradeep Banerjee, Executive Director, Supply Chain, the road has been of constantly upping the benchmarks to deliver on the larger HUL goals

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Consumer Centricity Continues To Be A Key Theme For HUL

Noor Fathima Warsia

Last year, in line with global changes, the company divided foods and refreshments into two separate categories

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Responsible Behaviour

Noor Fathima Warsia

Thinking out of the box is imperative for Dev Bajpai, Executive Director, Legal & Corporate Affairs, HUL to find solutions that are in line with the company values

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‘Leading By Example’

Noor Fathima Warsia

In this interview with Noor Fathima Warsia, Mehta details what it is to be the leader of an organisation as dynamic, and constantly under pressure, as HUL, and what are some of the traits that define his style of inclusive leadership

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The Incredible HUL

Noor Fathima Warsia

Hindustan Unilever is transforming — taking more risks, becoming more agile, collaborative and inclusive, all the while keeping sustainability and purpose at its core

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The Beast That Wants To Make The World A Wonderful Place

Noor Fathima Warsia

The size of an organisation does not matter… In the world that we live in, people define everything — goals, cultures, countries and most definitely companies

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Advertising In India Still Has Great Scope

Noor Fathima Warsia

According to the Pitch Madison Ad Report 2017, the Indian advertising industry grew by almost Rs 5,500 crore in 2016, adding about 12.5 percent to AdEx to reach Rs 49,480 crore

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Our Biggest Learning — The Consumer Comes First

Noor Fathima Warsia

In the last seven decades, the marketing industry in India has seen several changes, but one thing that has remained constant is the top spot of the consumer

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