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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Experiences Rise Above All Else: Shantanu Narayen, Adobe

Noor Fathima Warsia

It's the sum of the experiences that stays with consumers and builds brand affinity, says Adobe's President & CEO

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Are We Trading Privacy For Personalisation?

Noor Fathima Warsia

The privacy debate gets more heated every day. In a world where the consumer is constantly sharing data, what are the boundaries and how can they be drawn

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AI Will Be Absolute Table Stakes For All By 2020

Noor Fathima Warsia

Arguably artificial intelligence is still in its nascent stage in marketing but by 2020, it is expected to be a necessity for change, across companies

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Adobe Summit Diary: AI & Privacy

Noor Fathima Warsia

In the run up to the Adobe Summit, set to kick off in Las Vegas on March 27, it is evident that AI and privacy will dominate all conversations

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Why Design Led Thinking Is Critical For Companies

Noor Fathima Warsia

All technology trends ask for forward thinking approaches in designing experiences

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Crypto And Banking

Noor Fathima Warsia

OryxPrive’s coin aims to bring the best of both worlds by leveraging blockchain & information technology

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We Want To Play With The Stronger: Prasanth Kumar, CEO, Mindshare South Asia

Noor Fathima Warsia

The kind of focus that we have put on data for instance, has led to the sharpening of all of our tools and products, says Prasanth Kumar, CEO, Mindshare South Asia

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Not Young, But Never Old

Noor Fathima Warsia

Prasanth Kumar, CEO, Mindshare South Asia, asserts that every step the agency has taken is with the client in sight, and that the biggest differentiator in has always been talent

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'Print Media Not Ready To Quit The Race Yet'

Noor Fathima Warsia

In this interview with Noor Fathima Warsia, Girish Agarwaal details the expansion plans that Bhaskar Group has earmarked for itself including going all aggressive in Bihar – one of the largest print markets in India

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Pursue MBA? Why?

Noor Fathima Warsia

Jobs are not without their own equivalent of mid-life crisis. There will come a time when you ask, “will i still be as relevant a few years from now?”

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