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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Adobe Summit Diary Day 2: Purpose, Creativity, Technology

Noor Fathima Warsia

On the second day of the Adobe Summit 2019, the company’s annual affair in Las Vegas, not only power CEO Microsoft’s Satya Nadella stressed on it but also actor and entrepreneur Reese Witherspoon

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Adobe Summit Diary: Day One Of Busy-ness

Noor Fathima Warsia

Adobe Summit, the company’s annual event in Las Vegas kicked off on March 26

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Commerce Added, Adobe’s Experience Journey Continues In 2019

Noor Fathima Warsia

While cloud, enterprise and data have brought solutions but they also presented marketers with extremely challenging problems. Adobe’s efforts are geared towards being a partner in presenting some of these solutions

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Big Dream, Small Team

Noor Fathima Warsia

The Founder of Mpower is BW Disrupt Inspirational Woman Entrepreneur of the Year 2019 for taking on the daunting issue of mental health

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Dream For Yourselves

Noor Fathima Warsia

Nykaa’s Founder & CEO, who was named BW Disrupt Woman Entrepreneur of the Year 2019, tells women entrepreneurs to not only dare to dream but also chase it

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The Womantrepreneur

Noor Fathima Warsia

Women leaders are increasingly influencing and changing the face of the Indian entrepreneurial and startup ecosystem

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India Zee 5.0: Eyeing The Global Frontier

Noor Fathima Warsia

At a time when businesses are compelled to transform, and India continues to be a bright star for global players, ZEE promoters’ decision to divest stake is not a move to be taken lightly

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Mondelez' Deepak Iyer Calls For A Level Playing Field In 'Responsible' Marketing

Noor Fathima Warsia

The Managing Director of Mondelez India highlights five key questions facing organisations in a fast-changing technology & consumer landscape

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Half The Wins, Twice The Pride

Noor Fathima Warsia

India was not shining bright as the Cannes Lions International Festival of Creativity kicked off, but two Grand Prix and the Lion of St. Mark changed all that, making this a historic year for the country

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Sports: Football Fury

Noor Fathima Warsia

Growing investments & global attention to Indian football are creating the perfect storm to transform football into a dominant sport in India

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