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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Adobe Summit Diary: The Experience Makers

Noor Fathima Warsia

From the idea to the people, who are the experience makers?

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Re-imagining The Coca-Cola Experience By Going Digital First

Noor Fathima Warsia

Coca-Cola is undergoing digital transformation and it has put experience atop the path to achieve it

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Make Experience Your Business’

Noor Fathima Warsia

Can marketers make experience their business? Adobe adds capabilities to bridge the gaps

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Experiences Rise Above All Else: Shantanu Narayen, Adobe

Noor Fathima Warsia

It's the sum of the experiences that stays with consumers and builds brand affinity, says Adobe's President & CEO

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Are We Trading Privacy For Personalisation?

Noor Fathima Warsia

The privacy debate gets more heated every day. In a world where the consumer is constantly sharing data, what are the boundaries and how can they be drawn

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AI Will Be Absolute Table Stakes For All By 2020

Noor Fathima Warsia

Arguably artificial intelligence is still in its nascent stage in marketing but by 2020, it is expected to be a necessity for change, across companies

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Adobe Summit Diary: AI & Privacy

Noor Fathima Warsia

In the run up to the Adobe Summit, set to kick off in Las Vegas on March 27, it is evident that AI and privacy will dominate all conversations

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Why Design Led Thinking Is Critical For Companies

Noor Fathima Warsia

All technology trends ask for forward thinking approaches in designing experiences

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Crypto And Banking

Noor Fathima Warsia

OryxPrive’s coin aims to bring the best of both worlds by leveraging blockchain & information technology

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We Want To Play With The Stronger: Prasanth Kumar, CEO, Mindshare South Asia

Noor Fathima Warsia

The kind of focus that we have put on data for instance, has led to the sharpening of all of our tools and products, says Prasanth Kumar, CEO, Mindshare South Asia

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