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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Prajakta Koli: YouTuber Extraordinaire

Noor Fathima Warsia

With over 4.9 million subscribers on YouTube and over 1.8 million followers on Instagram, Prajakta Koli aka MostlySane is India’s biggest female digital content creator

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Dipali Goenka: Leading From The Front

Noor Fathima Warsia

She has not only led Welspun India to newer heights but also propagated sustainability and brought in industry transformation

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Anita Dongre: The Trendsetter

Noor Fathima Warsia

As the creator of four different fashion brands, Anita Dongre, Chief Creative Officer, House of Anita Dongre has done a lot to make an impact on society

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Anupriya Acharya: Advertising’s Leading Lady

Noor Fathima Warsia

The CEO of Publicis Groupe in South Asia is the only woman leader with a holding company mandate in India

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India Plays a Lead Role In Our Global Transformation: WPP CEO Mark Read

Noor Fathima Warsia

WPP CEO Mark Read sees India play an important role strategically, financially, creatively, technologically and also from a people perspective as the company re-engineers its play to be future fit, writes BW Businessworld’s Noor Fathima Warsia.

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This Has Been Our Best Year, In Recent Years: C.V.L. Srinivas, Country Manager, WPP India

Noor Fathima Warsia

As marketers continuously push agencies to deliver more, in this interview with BW Businessworld, C.V.L. Srinivas, speaks of what is working for WPP India, and how the industry is changing.

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The Way Of A Champion

Noor Fathima Warsia

After a bumpy 2018, WPP ushered in 2019 with a strategy meant to turn around the company in a three-year period. Globally the advertising & communication giant is fighting hard to regain its confidence and glory, and its role in India is critical in that mission

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We Are All In On Purpose: Alan Jope, CEO, Unilever

Noor Fathima Warsia

Divesting off brands that do not align to a clear purpose and re-energising marketing to align with that thought process, Unilever’s CEO Alan Jope reiterates that purpose is in the very DNA of the FMCG major

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Cannes Lions: The Problem Of Purpose

Noor Fathima Warsia

The marketing world is asking itself what its role is in people’s lives, and those failing to answer the poser aptly − and back it with the right action − stand to fade out of the big picture, writes BW Businessworld’s Noor Fathima Warsia

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Satya Nadella Advises A ‘No-Regret’ System For Growth

Noor Fathima Warsia

He informed that for Microsoft, the thrust has been on a learning culture, implying a shift from ‘know-it-all’ to ‘learn-it-all’.

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