- Economy
- Education And Career
- Companies & Markets
- Gadgets & Technology
- After Hours
- Healthcare
- Banking & Finance
- Entrepreneurship
- Energy & Infra
- Case Study
- Video
- More
- Sustainability
- Web Exclusive
- Opinion
- Luxury
- Legal
- Property Review
- Cloud
- Blockchain
- Workplace
- Collaboration
- Developer
- Digital India
- Infrastructure
- Work Life Balance
- Test category by sumit
- Sports
- National
- World
- Entertainment
- Lifestyle
- Science
- Health
- Tech
Noor Fathima Warsia
A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.
Latest Articles By Noor Fathima Warsia
Standpoint: Reassess, Reskill, Recover
In the new normal of a Covid-19 reality, consumer behaviour is changing. In order to adapt and recover, marketers will need to collectively prepare for the new rules of the game
Read MoreSalient Brands Will Recover Faster
There needs to be an acceleration of e-commerce and a thrust for more innovation in product, packaging, distribution and promotion, says WPP India’s Country Manager, CVL Srinivas, advising marketers to revisit their brand value and differentiation in the post-Covid world
Read MorePrajakta Koli: YouTuber Extraordinaire
With over 4.9 million subscribers on YouTube and over 1.8 million followers on Instagram, Prajakta Koli aka MostlySane is India’s biggest female digital content creator
Read MoreDipali Goenka: Leading From The Front
She has not only led Welspun India to newer heights but also propagated sustainability and brought in industry transformation
Read MoreAnita Dongre: The Trendsetter
As the creator of four different fashion brands, Anita Dongre, Chief Creative Officer, House of Anita Dongre has done a lot to make an impact on society
Read MoreAnupriya Acharya: Advertising’s Leading Lady
The CEO of Publicis Groupe in South Asia is the only woman leader with a holding company mandate in India
Read MoreIndia Plays a Lead Role In Our Global Transformation: WPP CEO Mark Read
WPP CEO Mark Read sees India play an important role strategically, financially, creatively, technologically and also from a people perspective as the company re-engineers its play to be future fit, writes BW Businessworld’s Noor Fathima Warsia.
Read MoreThis Has Been Our Best Year, In Recent Years: C.V.L. Srinivas, Country Manager, WPP India
As marketers continuously push agencies to deliver more, in this interview with BW Businessworld, C.V.L. Srinivas, speaks of what is working for WPP India, and how the industry is changing.
Read MoreThe Way Of A Champion
After a bumpy 2018, WPP ushered in 2019 with a strategy meant to turn around the company in a three-year period. Globally the advertising & communication giant is fighting hard to regain its confidence and glory, and its role in India is critical in that mission
Read MoreWe Are All In On Purpose: Alan Jope, CEO, Unilever
Divesting off brands that do not align to a clear purpose and re-energising marketing to align with that thought process, Unilever’s CEO Alan Jope reiterates that purpose is in the very DNA of the FMCG major
Read More