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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Every Industry Will Transform: Som Satsangi, Managing Director, HPE India

Noor Fathima Warsia

In a conversation with BW Businessworld, Som Satsangi, Managing Director, HPE India, states that technology was never a bigger change agent than it is now. Excerpts:

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Refuelling India's Tech Economy

Noor Fathima Warsia

India leading globally in data consumption, rural digital users surpassing urban, the mega Reliance Jio investment, transformational agritech, medtech, edtech, retail - these are only some data points to reiterate that the time to be bullish on India's tech economy is now

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“Conserve Now To Last Longer”

Noor Fathima Warsia

As the media & entertainment sector finds itself excluded from the government’s stimulus packages, Emmay Entertainment & Motion Pictures’ Partner, Monisha Advani, points out that there is some “welcome” cognisance at state-level governments. She cautions on areas that must be considered for long-term growth. By Noor Fathima Warsia

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The Media Dichotomy

Noor Fathima Warsia

After being ignored in the government’s relief packages, many M&E players must brace for what will be an ‘existential crisis’ By Noor Fathima Warsia

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Band-Aid Solutions

Noor Fathima Warsia

Despite being among the most substantial financial packages in the world, the Indian government’s Rs 20 lakh crore relief package was unable to directly alleviate stress of certain distressed sectors, resulting in a sense of heightened crisis By Noor Fathima Warsia

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How To Live With Covid Like Crises

Noor Fathima Warsia

What businesses must do to co-exist with the kind of crises brought by Covid-19 By Noor Fathima Warsia

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The Making Of A ‘3C’ Economy

Noor Fathima Warsia

As the economy undergoes change in response to Covid-19, some concepts that cannot be ignored for the role they will play in future readiness, are changing irrevocably. The list includes not only the expanded implication of ‘contactless’ but also a redefined ‘collaborative’ & ‘care’ in the new world economy

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The Time To Put Your Crisis Muscles To Work Is Now

Noor Fathima Warsia

Have a bias towards optimism & pay attention to the big & small picture. This is central to Debarati Sen, Vice President & General Manager, 3M Abrasive Systems Division’s five-point advice towards traits that make resilient leaders

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Standpoint: Reassess, Reskill, Recover

Noor Fathima Warsia

In the new normal of a Covid-19 reality, consumer behaviour is changing. In order to adapt and recover, marketers will need to collectively prepare for the new rules of the game

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Salient Brands Will Recover Faster

Noor Fathima Warsia

There needs to be an acceleration of e-commerce and a thrust for more innovation in product, packaging, distribution and promotion, says WPP India’s Country Manager, CVL Srinivas, advising marketers to revisit their brand value and differentiation in the post-Covid world

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