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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

Standpoint: Arré Is Set For Game Day

Noor Fathima Warsia

The proverbial moment of truth is less than two months away for Arré, the new age media venture that marks the return of Ronnie Screwvala, and his partners B. Saikumar and Ajay Chacko, to the media and entertainment business.

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Status Quo For Unilever In India; Mindshare, PHD Continue On Roster

Noor Fathima Warsia

The development in India comes in the aftermath of a global review. As per a company statement, Unilever has retained its agencies in most of the key markets

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‘India Is Going To Stay At The Top Of Our List’

Noor Fathima Warsia

Tim Andree, executive vice-president and board member of Dentsu Inc. and executive chairman of Dentsu Aegis, says Dentsu Aegis Network is in the business of ideas and creativity only.

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‘I Am Very Bullish On India’

Noor Fathima Warsia

In a conversation with BW Businessworld’s Noor Fathima Warsia, Yannick Bolloré, chairman and CEO of Havas, says the mandate to run a holding company also meant an opportunity to do things differently.

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Madmen Invade India

Noor Fathima Warsia

Say hello to Madison Avenue as advertising and marketing’s giants march in to meet a high-growth economy head-on

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‘We See Growth Options In Digital And Social Media’

Noor Fathima Warsia

Wren divulges that India performed “very well” in the low double-digits, keeping the holding company “very optimistic” in a year, that Omnicom otherwise views as a year of cautious optimism.

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‘Clients Are Looking For Integration’

Noor Fathima Warsia

Sorrell says the advertising buisness is evolving and that around 75 per cent of WPP revenues are coming from streams that “Don Draper would not recognise”, implying the shift from traditional advertising to new forms.

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‘We Expect To See Good Growth Continue’

Noor Fathima Warsia

Publicis Groupe chairman & CEO Maurice Lévy points out that in the past two years the number of smartphones has gone up from less than 20 million to nearly 200 million, poised to double again in 2016. India, which is the second-largest market in usage for all the big platforms such as Facebook, is young and connected.

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‘India Is A Key Driver Of Growth’

Noor Fathima Warsia

Michael Roth, chairman and CEO, Interpublic Group (IPG), says India plays an important role in the company’s growth journey and it continues to be a top investment market. IPG’s business in the Asia-Pacific increased over seven per cent organically, and was high-lighted by its continuing strong trend in both India and China.

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