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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Arnab Goswami Resigns From Times Television

Noor Fathima Warsia

Goswami’s destination next is still unclear but it is understood that he would be donning the entrepreneurial hat in his next avatar to launch a television network

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When Human Capital Is Most Important

Noor Fathima Warsia

After three years as the FCB Global CEO, one of the biggest priorities on Carter Murray’s agenda is keeping the energy level high at the agency while dealing with fallouts of a constantly changing industry

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Impromptu: Simplifying Data Complexity

Noor Fathima Warsia

Chris Twogood, vice president, Product and Services Marketing, Teradata, tells BW Businessworld how industry professionals are using consumer insights and sentiments to their advantage and how co-existence and integration with other companies are becoming the keywords in the business of data and analytics

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The Forward-Looking Marketers

Noor Fathima Warsia

The emergence of data as a reliable tool for successful campaigns and the blending of marketing with technology offer a glimpse of where the industry is heading

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“In digital, We Plan To Be An OTT Content Player And Distribute Content On Different Platforms”

Noor Fathima Warsia

In an interview with BW Businessworld Markand Adhikari Vice-chairman & managing director, SAB Group, speaks about company's investments and future plans

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From TV To The Big Picture

Noor Fathima Warsia

In its second innings, SAB Group is taking a big leap from being a broadcast-led business to a media conglomerate

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What’s Hot And What’s Not In The Ad World

Noor Fathima Warsia

Marketing technology is growing from email marketing & lead generation to include omnichannel programmatic, machine learning, IoT, data-driven marketing and the likes that will change marketing as we know it

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Twitter Bid — Surprising, Exciting, All At Once

Noor Fathima Warsia

Twitter seeking a partner is good news not only for the microblogging platform but for the technology-led media world as well, where consolidation can bring some method to the madness

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Programmatic Goes Omnichannel, But Not Without Challenges

Noor Fathima Warsia

The definition of programmatic may still vary sector to sector and company to company but with mobile and video becoming large scale in their offer, programmatic’s future is in implementing omnichannel strategies

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Google Waze Makes Product Announcements At Advertising Week

Noor Fathima Warsia

The Advertising Week has begun full swing with many platforms using the forum to announce changes and additions to their product offering

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