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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Feature Report: Aligned But Independent

Noor Fathima Warsia

Digital disruption is here. It is helping some businesses grow and giving sleepless nights to some who know change is coming, but are not equipped to handle it

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A Night & Day Story

Noor Fathima Warsia

In conversation with Noor Fathima Warsia, Jeremy Burton,chief marketing officer of Dell Technologies, shares how he approached the task at hand

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It’s Only The Beginning...

Noor Fathima Warsia

For Michael S. Dell, chairman and CEO of Dell Technologies, a successful Dell EMC merger is only the beginning of a long road ahead

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Impromptu: The Dominant Mindshare

Noor Fathima Warsia

In the last two years, Mindshare India has challenged every convention of the media agency business to become a platform that goes beyond media planning & buying, allowing India to be among Mindshare’s fastest growing markets

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A Constant Change

Noor Fathima Warsia

In this interview with BW Businessworld, Nick Emery speaks on some of these factors and what’s next for him

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People Always Come First

Noor Fathima Warsia

In conversation with BW Businessworld, he speaks about the agency’s biggest strengths and what motivates him

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Currency Ban Puts Marketers To Test

Noor Fathima Warsia

Media’s mightiest battle it out as demonetisation spells threat to over Rs 1,000 crore of advertising spends

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Nooring: A Good Crisis Is Almost Wasted

Noor Fathima Warsia

Demonetisation, for all its pros, was a tough time for all, and a great opportunity nonetheless. But did marketers make the most of it?

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The Dialogue Has Become Personal

Noor Fathima Warsia

Marketers have had access to data too long, but they lacked the skill-set or technology to leverage it. Consumer expectations have changed today as they understand how technology can make their lives better and marketing is trying to respond to those new expectations

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As Trolls Took A Toll On Twitter

Noor Fathima Warsia

It has not been a good month for Twitter even as the company posted decent Q3 results, the reason being too many trolls and few suitors

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