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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Brad Rencher’s Four-point Plan To Be An Experience Business

Noor Fathima Warsia

As consumers evolve and become a demanding group, it is about the experience and not the products that the company is providing

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Is The 'Experience' Economy Making A CMO's Role Redundant?

Noor Fathima Warsia

The future CMO will have the opportunity to be the enabler and evangelist through the value chain across business, brand and people

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Shantanu Narayen On Why Adobe Has Pinned Its Future On 'Experience’

Noor Fathima Warsia

The seismic shift for the company came when it moved its creative and document business to the cloud, creating Adobe Creative Cloud for Enterprise and Adobe Document Cloud for Enterprise

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Women Are Getting There, Slowly

Noor Fathima Warsia

There are still not as many women in the workforce as men. They still get paid less. And very few make it to leadership roles. But as latest reports suggest, things are changing

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The ‘Streaming’ War Is Hotting Up

Noor Fathima Warsia

Broadcasters are training all efforts on OTT, eagerly awaiting the money to follow, but where will it come from when the competition is only getting tougher

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They Say ‘Data Is The

Noor Fathima Warsia

New Oil’ As cliché as this statement is about to become, it is imperative to understand where marketing and branding stand in a data-driven world…

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They Say ‘Data Is The New Oil’

Noor Fathima Warsia

As cliché as this statement is about to become, it is imperative to understand where marketing and branding stand in a data-driven world…

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Updated: Star India on BCCI Rights

Noor Fathima Warsia

In an earlier version of this report that was headlined that Star may exit the BCCI broadcasting rights, the group’s managing director Sanjay Gupta’s comment was misrepresented. We apologise for that error.

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CES Diary: The Tech Trance, But What Do We Take Home

Noor Fathima Warsia

Autonomous cars are a long way away for even some of the more mature markets, since they depend on highly sophisticated infrastructure, city road maps and various such rules

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The Collaborative Approach To Innovate At CES

Noor Fathima Warsia

As Nissan engaged Microsoft Cortana or Volkswagen tied up with Amazon Alexa or Google announced its assistant for cars, the big highlight was the collaborative approach between automakers, hardware and software developers to drive the rapid pace of self-driving innovations

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