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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Six Key Levers To Succeed In A VUCA World

Noor Fathima Warsia

Wilfried Aulbur, Managing Partner of global strategy consultancy firm Roland Berger, explains that because the market is unforgiving and the customer is very well oriented, companies have to be on their toes

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VeeamON: It's A Wrap

Noor Fathima Warsia

Essentially all of Veeam's services are in alliance with some or the other tech firm

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VeeamON | Day 2: Enabling A Digital Life Experience

Noor Fathima Warsia

Veeam is reiterating the message of giving non-stop business continuity to deliver user confidence, backup and replication included in this, digital transformation agility and analytics and visibility with actionable insights for data management through these new offers

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VeeamON | Day 1: Availability, Partnership & The Hybrid World

Noor Fathima Warsia

VeeamON is on in full strength in New Orleans where the company's top management spoke to its partners, press and analysts on the availability positioning that it is building the brand on

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Veeam Refreshes Brand; Signals A Broader Gameplan

Noor Fathima Warsia

Veeam adopted a more dynamic logo design to signify the role that availability will play in digital transformation

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‘Perseverance Can Achieve Anything’

Noor Fathima Warsia

In this conversation with Noor Fathima Warsia, Essel Propack’s vice chairman and managing director Ashok Goel outlines the company’s innovation-first approach with a strong dash of perseverance that helped it get where it is today

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Essel Group: A R‘Essel’ient Journey

Noor Fathima Warsia

Goel brothers, led by Subhash Chandra, are pursuing a path that will have a wider impact on the society

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A Make In India Success Story Long Before The Push

Noor Fathima Warsia

As the government of India emphasises on businesses and individuals to adopt a ‘Make in India’ strategy, a success story of the past stands out for its sheer nerve…

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When PR Guides Journalists On How To ‘Write’

Noor Fathima Warsia

Journalists today know what they are up against and so do the PR people. To ensure the longevity of this ‘bond’, the lines are more or less drawn and people try to play within it

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The Margin Of Error For Brands Is Diminishing

Noor Fathima Warsia

Marketers are truly living in interesting times. The recent experiences of Pepsi, Nivea and the airline wars are all proof that the consumer is watching, and in many instances, not forgiving…

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