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  • Editorial Calendar 19-20

Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Facebook Brings Its A-Game To India

Noor Fathima Warsia

Partnerships will continue to play an important role in Facebook’s India game plan

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‘There Is Explosive Energy Across Digital In India’ David Fischer, Chief Revenue Officer, Facebook

Noor Fathima Warsia

The digital disruption in Indiahas unleashed explosive energy, creatinginnovative new enterprises in everything from entertainment to healthcare and education. India has begun setting digital trends thatthe rest ofthe world follows, states David Fischer, Chief Revenue Officer, Facebook in this interview with BW Businessworld

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A Case For Augmented Intelligence

Noor Fathima Warsia

Sanjay Srivastava, Chief Digital Officer, Genpact argues that artificial intelligence has become a misnomer and must be revisited to reiterate the significance of both machine prediction and human judgement towards creating right business decisions.

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Democratising Creativity: Amin Lakhani, COO, Mindshare South Asia, GroupM

Noor Fathima Warsia

At a time when digital media consumption is accelerating, Amin Lakhani, COO, Mindshare South Asia, GroupM’s media agency looks favourably on the slew of new launches, and homegrown brands, in the short video content space. In a chat with Noor Fathima Warsia, he observes that the times ahead promise clutter-breaking marketing solutions from such platforms.

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Google’s Big Game

Noor Fathima Warsia

Google has earmarked a $10 billion Google for India Digitisation Fund to help accelerate India’s digital economy; it is also joining hands with Jio to launch a Made in India smartphone

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Technology For Social Good: Alok Ohrie, President & MD, Dell Technologies India

Noor Fathima Warsia

Across industries, technologies are being leveraged to develop creative solutions to address real-world problems, says Dell Technologies' India President & MD. Excerpts:

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Innovations Can Come From Anywhere: Aruna Jayanthi, MD, APAC & Latin America, Capgemini

Noor Fathima Warsia

Aruna Jayanthi, Managing Director for Asia Pacific and Latin America at Capgemini asserts that India is seeing unprecedented digital inclusion that will impact all businesses

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Technology: The Driving Force Than Enabler

Noor Fathima Warsia

The Managing Director of Google Cloud India, Karan Bajwa, highlights five major trends in tech adoption that will lead to investments shifts

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Digital Readiness No Longer Optional: Nivruti Rai, Country Head, Intel India & VP, Data Platforms Group, Intel Corporation

Noor Fathima Warsia

'Be ready for a future defined by an unprecedented reliance on technology,' cautions the Country Head, Intel India & Vice President, Data Platforms Group of Intel Corporation. Excerpts:

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Triggering A Mindset Change: Sameer Garde, President, Cisco India and SAARC

Noor Fathima Warsia

Organisations will have to accelerate the reinvention of their business operations, and will also look at plugging gaps through strategic partnerships says Cisco India & SAARC's President, Sameer Garde. Excerpts:

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