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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

The Changing Role Of Media Measurement

Noor Fathima Warsia

What was supposed to have helped in media planning has become a tool to bring down ad rates, and eventually create several areas of concern

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DMEXCO: Shining The Spotlight On Digital Transformation

Noor Fathima Warsia

A key part of going digital is also to tread beyond the technology and focus on the fundamentals that have defined good marketing

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Bullish On India

Noor Fathima Warsia

Sir Martin Sorrell on why India will play a key role in pushing WPP’s global numbers

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Upping The Asia Focus

Noor Fathima Warsia

For Frank Schneider, the co-founder of dmexco, a large part of the work ahead involves making the forum truly international in composition, and Asia is on its radar in a big way to achieve this. He speaks to Noor Fathima Warsia on the 2017 experience and what to expect next year. Edited excerpts:

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The War For Content Is Set To Grow Fiercer

Noor Fathima Warsia

If there is anything that IPL or global leaders teach us, it is that technology companies have no choice but to compete in the content space to grow

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Facebook Takes Dual Approach To Address Concerns Around Platform

Noor Fathima Warsia

Sandberg draws a larger picture, which forms the rationale for some of the new controls and changes that Facebook is exerting

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This Is How HUL Is Playing The Trends Game For Its Refreshments Category

Noor Fathima Warsia

From double digit growth in its tea brand to acquiring the No. 1 status in the instant coffee space, Sudhir Sitapati, Executive Director, Refreshments, explains how HUL’s ‘straddling the strata’ approach plays a role in growing its categories

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'With Our Brands, We Have The Opportunity To Make Substantial Difference To People's Lives'

Noor Fathima Warsia

Sandeep Kohli, Executive Director, Personal Care, HUL is a firm believer in growing the overall consumption pie in India — a mission — critical of sorts for the company. And in the course, the category has been its busiest ever with a slew of new launches

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Set Ways Must Undergo Change To Navigate Volatility: Srinandan Sundaram, HUL

Noor Fathima Warsia

The one thing that has stood out for Srinandan Sundaram, Executive Director, Sales & Customer Development, HUL, is that more of the same will not work, and set ways must undergo change to navigate volatility and register growth

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HUL Growing With Changing India

Noor Fathima Warsia

As consumers in India aspire for more, look for cleaner and healthier lifestyles, Priya Nair, Executive Director, Home Care, HUL, gets busier in formulating solutions that impact the very quality of living, by straddling the consumer pyramid

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