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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

India Zee 5.0: Eyeing The Global Frontier

Noor Fathima Warsia

At a time when businesses are compelled to transform, and India continues to be a bright star for global players, ZEE promoters’ decision to divest stake is not a move to be taken lightly

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Mondelez' Deepak Iyer Calls For A Level Playing Field In 'Responsible' Marketing

Noor Fathima Warsia

The Managing Director of Mondelez India highlights five key questions facing organisations in a fast-changing technology & consumer landscape

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Half The Wins, Twice The Pride

Noor Fathima Warsia

India was not shining bright as the Cannes Lions International Festival of Creativity kicked off, but two Grand Prix and the Lion of St. Mark changed all that, making this a historic year for the country

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Sports: Football Fury

Noor Fathima Warsia

Growing investments & global attention to Indian football are creating the perfect storm to transform football into a dominant sport in India

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Reconfigure. Rewire. Reset

Noor Fathima Warsia

Advertising is gearing up for what will be one of its toughest times ever because the disruption is now coming from within

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Sorrell Down

Noor Fathima Warsia

As the CEO of the world’s largest marketing and advertising holding company abruptly steps down, the industry reflects on what’s next for WPP and for advertising itself

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Adobe Summit Diary: The Experience Makers

Noor Fathima Warsia

From the idea to the people, who are the experience makers?

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Re-imagining The Coca-Cola Experience By Going Digital First

Noor Fathima Warsia

Coca-Cola is undergoing digital transformation and it has put experience atop the path to achieve it

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Make Experience Your Business’

Noor Fathima Warsia

Can marketers make experience their business? Adobe adds capabilities to bridge the gaps

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Experiences Rise Above All Else: Shantanu Narayen, Adobe

Noor Fathima Warsia

It's the sum of the experiences that stays with consumers and builds brand affinity, says Adobe's President & CEO

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