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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

How Nestlé Is Participating In The Startup Ecosystem

Noor Fathima Warsia

In a bid to bring disruptive tech and innovation in house, Nestlé India has opened up its channels to collaborate and work with startups to solve business and brand problems

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Noorings: The Entertainment In Experience

Noor Fathima Warsia

Gosling, Manning, McKinnon, Penn & Teller -- Adobe upped the level of entertainment in the second day of the Adobe Summit in a bid to create a great experience for its delegates

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Facebook’s David Fischer Reiterates A Purpose-driven Marketing Future

Noor Fathima Warsia

The iconic form of storytelling is here to stay even as marketers adapt for a precision targeting and mobile-led future, where purpose driven marketing will be mainstay

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Ryan Gosling Speaks On What Democratisation Of Media Means

Noor Fathima Warsia

The handheld device has not only changed the way content is consumed but also what it means for audiences to be in control of their own story, says Hollywood A-lister Ryan Gosling at Adobe Summit 2017

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Emotion Is The Currency For The Experience Business

Noor Fathima Warsia

Adobe’s VP of Strategy, Alliances & Marketing, John Mellor and NBA’s EVP and CMO, Pam El reiterate the importance of invoking emotions in marketing

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Noorings: Gear Up For The Consumer Experience War

Noor Fathima Warsia

Digital transforms everything it touches. It opens up opportunities, it creates jobs, it makes entrepreneurs, it contributes to economy, it allows transparency

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'Data Will Create The Next War'

Noor Fathima Warsia

The hacking of Yahoo, ongoing conversation about Russian interference in the US Presidential Elections, cyber attacks and CIA getting hacked cited as example of data warfare

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Brad Rencher’s Four-point Plan To Be An Experience Business

Noor Fathima Warsia

As consumers evolve and become a demanding group, it is about the experience and not the products that the company is providing

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Is The 'Experience' Economy Making A CMO's Role Redundant?

Noor Fathima Warsia

The future CMO will have the opportunity to be the enabler and evangelist through the value chain across business, brand and people

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Shantanu Narayen On Why Adobe Has Pinned Its Future On 'Experience’

Noor Fathima Warsia

The seismic shift for the company came when it moved its creative and document business to the cloud, creating Adobe Creative Cloud for Enterprise and Adobe Document Cloud for Enterprise

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