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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

We Are All In On Purpose: Alan Jope, CEO, Unilever

Noor Fathima Warsia

Divesting off brands that do not align to a clear purpose and re-energising marketing to align with that thought process, Unilever’s CEO Alan Jope reiterates that purpose is in the very DNA of the FMCG major

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Cannes Lions: The Problem Of Purpose

Noor Fathima Warsia

The marketing world is asking itself what its role is in people’s lives, and those failing to answer the poser aptly − and back it with the right action − stand to fade out of the big picture, writes BW Businessworld’s Noor Fathima Warsia

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Satya Nadella Advises A ‘No-Regret’ System For Growth

Noor Fathima Warsia

He informed that for Microsoft, the thrust has been on a learning culture, implying a shift from ‘know-it-all’ to ‘learn-it-all’.

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Adobe Summit Diary Day 2: Purpose, Creativity, Technology

Noor Fathima Warsia

On the second day of the Adobe Summit 2019, the company’s annual affair in Las Vegas, not only power CEO Microsoft’s Satya Nadella stressed on it but also actor and entrepreneur Reese Witherspoon

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Adobe Summit Diary: Day One Of Busy-ness

Noor Fathima Warsia

Adobe Summit, the company’s annual event in Las Vegas kicked off on March 26

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Commerce Added, Adobe’s Experience Journey Continues In 2019

Noor Fathima Warsia

While cloud, enterprise and data have brought solutions but they also presented marketers with extremely challenging problems. Adobe’s efforts are geared towards being a partner in presenting some of these solutions

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Big Dream, Small Team

Noor Fathima Warsia

The Founder of Mpower is BW Disrupt Inspirational Woman Entrepreneur of the Year 2019 for taking on the daunting issue of mental health

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Dream For Yourselves

Noor Fathima Warsia

Nykaa’s Founder & CEO, who was named BW Disrupt Woman Entrepreneur of the Year 2019, tells women entrepreneurs to not only dare to dream but also chase it

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The Womantrepreneur

Noor Fathima Warsia

Women leaders are increasingly influencing and changing the face of the Indian entrepreneurial and startup ecosystem

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India Zee 5.0: Eyeing The Global Frontier

Noor Fathima Warsia

At a time when businesses are compelled to transform, and India continues to be a bright star for global players, ZEE promoters’ decision to divest stake is not a move to be taken lightly

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