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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

India Plays a Lead Role In Our Global Transformation: WPP CEO Mark Read

Noor Fathima Warsia

WPP CEO Mark Read sees India play an important role strategically, financially, creatively, technologically and also from a people perspective as the company re-engineers its play to be future fit, writes BW Businessworld’s Noor Fathima Warsia.

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This Has Been Our Best Year, In Recent Years: C.V.L. Srinivas, Country Manager, WPP India

Noor Fathima Warsia

As marketers continuously push agencies to deliver more, in this interview with BW Businessworld, C.V.L. Srinivas, speaks of what is working for WPP India, and how the industry is changing.

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The Way Of A Champion

Noor Fathima Warsia

After a bumpy 2018, WPP ushered in 2019 with a strategy meant to turn around the company in a three-year period. Globally the advertising & communication giant is fighting hard to regain its confidence and glory, and its role in India is critical in that mission

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We Are All In On Purpose: Alan Jope, CEO, Unilever

Noor Fathima Warsia

Divesting off brands that do not align to a clear purpose and re-energising marketing to align with that thought process, Unilever’s CEO Alan Jope reiterates that purpose is in the very DNA of the FMCG major

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Cannes Lions: The Problem Of Purpose

Noor Fathima Warsia

The marketing world is asking itself what its role is in people’s lives, and those failing to answer the poser aptly − and back it with the right action − stand to fade out of the big picture, writes BW Businessworld’s Noor Fathima Warsia

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Satya Nadella Advises A ‘No-Regret’ System For Growth

Noor Fathima Warsia

He informed that for Microsoft, the thrust has been on a learning culture, implying a shift from ‘know-it-all’ to ‘learn-it-all’.

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Adobe Summit Diary Day 2: Purpose, Creativity, Technology

Noor Fathima Warsia

On the second day of the Adobe Summit 2019, the company’s annual affair in Las Vegas, not only power CEO Microsoft’s Satya Nadella stressed on it but also actor and entrepreneur Reese Witherspoon

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Adobe Summit Diary: Day One Of Busy-ness

Noor Fathima Warsia

Adobe Summit, the company’s annual event in Las Vegas kicked off on March 26

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Commerce Added, Adobe’s Experience Journey Continues In 2019

Noor Fathima Warsia

While cloud, enterprise and data have brought solutions but they also presented marketers with extremely challenging problems. Adobe’s efforts are geared towards being a partner in presenting some of these solutions

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Big Dream, Small Team

Noor Fathima Warsia

The Founder of Mpower is BW Disrupt Inspirational Woman Entrepreneur of the Year 2019 for taking on the daunting issue of mental health

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