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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Technology For Social Good: Alok Ohrie, President & MD, Dell Technologies India

Noor Fathima Warsia

Across industries, technologies are being leveraged to develop creative solutions to address real-world problems, says Dell Technologies' India President & MD. Excerpts:

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Innovations Can Come From Anywhere: Aruna Jayanthi, MD, APAC & Latin America, Capgemini

Noor Fathima Warsia

Aruna Jayanthi, Managing Director for Asia Pacific and Latin America at Capgemini asserts that India is seeing unprecedented digital inclusion that will impact all businesses

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Technology: The Driving Force Than Enabler

Noor Fathima Warsia

The Managing Director of Google Cloud India, Karan Bajwa, highlights five major trends in tech adoption that will lead to investments shifts

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Digital Readiness No Longer Optional: Nivruti Rai, Country Head, Intel India & VP, Data Platforms Group, Intel Corporation

Noor Fathima Warsia

'Be ready for a future defined by an unprecedented reliance on technology,' cautions the Country Head, Intel India & Vice President, Data Platforms Group of Intel Corporation. Excerpts:

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Triggering A Mindset Change: Sameer Garde, President, Cisco India and SAARC

Noor Fathima Warsia

Organisations will have to accelerate the reinvention of their business operations, and will also look at plugging gaps through strategic partnerships says Cisco India & SAARC's President, Sameer Garde. Excerpts:

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Every Industry Will Transform: Som Satsangi, Managing Director, HPE India

Noor Fathima Warsia

In a conversation with BW Businessworld, Som Satsangi, Managing Director, HPE India, states that technology was never a bigger change agent than it is now. Excerpts:

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Refuelling India's Tech Economy

Noor Fathima Warsia

India leading globally in data consumption, rural digital users surpassing urban, the mega Reliance Jio investment, transformational agritech, medtech, edtech, retail - these are only some data points to reiterate that the time to be bullish on India's tech economy is now

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“Conserve Now To Last Longer”

Noor Fathima Warsia

As the media & entertainment sector finds itself excluded from the government’s stimulus packages, Emmay Entertainment & Motion Pictures’ Partner, Monisha Advani, points out that there is some “welcome” cognisance at state-level governments. She cautions on areas that must be considered for long-term growth. By Noor Fathima Warsia

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The Media Dichotomy

Noor Fathima Warsia

After being ignored in the government’s relief packages, many M&E players must brace for what will be an ‘existential crisis’ By Noor Fathima Warsia

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Band-Aid Solutions

Noor Fathima Warsia

Despite being among the most substantial financial packages in the world, the Indian government’s Rs 20 lakh crore relief package was unable to directly alleviate stress of certain distressed sectors, resulting in a sense of heightened crisis By Noor Fathima Warsia

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