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Monica Behura

Monica is a reporter at BW

Latest Articles By Monica Behura

Rajesh Exports: Glitter & Gold

Monica Behura

Identifying opportunities and tackling the associated risks has been REL’s hallmark

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Tata Steel: Value Creation

Monica Behura

Acquisitions, JVs, and its core capabilities have helped boost Tata Steel’s brand name

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FMCG: Lighting Up The Cash Registers

Monica Behura

GST concessions, eclectic consumer preferences and rising marketing budgets have boosted FMCG sales this festive season

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Saugata Gupta: The Winning Strategist

Monica Behura

Even in an era of inflationary environment, Marico’s Saugata Gupta has maintained focus on the company’s targets

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The Consistent Performer

Monica Behura

Vivek Gambhir’s strategies have been at the core of the success of Godrej Consumer Product

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Sanjiv Mehta: Focus Is On The Bigger Picture

Monica Behura

HUL neither gets hugely euphoric with a great quarter nor massively dismayed with a modest one. This keeps it on its toes

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Big Plans For Ferrero In India: Pelle

Monica Behura

“India is a growing and very important market with big scope for category penetration,” Pelle said

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FMCG: The Big, Fat Shopping Bag

Monica Behura

This festive season, FMCG & retail sectors are not far behind when it comes to discounts and offers

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Patanjali’s One Trillion Dream Run

Monica Behura

Baba Ramdev’s modest ayurveda company is truly aiming for the stars. Surprisingly, it looks possible

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Digital India To Drive FMCG consumption Worth $45 Billion By 2020: Google Report

Monica Behura

Share of digital advertising spends by FMCG companies expected to grow from 10% in 2016 to 25-30% by 2020

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