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Jyotsna Sharma

The author is Sr Editor with BW Businessworld

Latest Articles By Jyotsna Sharma

Onus Now On ‘Wealth Creators’

Jyotsna Sharma

In tackling the tricky issue of generating jobs, the Finance Minister has passed the baton on to the ‘wealth creators’

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Akshat Gupt’s Gully Life

Jyotsna Sharma

In conversation with Akshat Gupt, the director of 'Gully Life: The Story Of Divine’

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Jobless In India

Jyotsna Sharma

There’s been much debate over the last few months about the employment and unemployment scenario in India. Questions have been raised about the accuracy of the unemployment rate data provided. The fact remains that there is a pressing need to create more jobs in India. How will the union budget being presented tomorrow address this issue?

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Office Wear Essentials?

Jyotsna Sharma

Globally, athleisure is a growing segment of the attire market, estimated to be worth a whopping $350 billion by 2020. Now both fashionistas and athleisure marketers predict that those 'cool' and comfortable sneakers could well invade the starchy domain of the workplace too

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How Good Design Helps In Building Brand Personality

Jyotsna Sharma

In conversation with Darshan Gandhi, Head of Design at Godrej Consumer Products

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The Influence Of Influencers

Jyotsna Sharma

Brands need to re-think their reliance and use of influencers - are they overdoing it?

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The Business Of Music

Jyotsna Sharma

Highlights from the Music Inc Conference: The outlook is positive for the growth of digital consumption of music, which definitely is an opportunity for upcoming artists to shine.

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Courage Carries Him Forward

Jyotsna Sharma

Suresh Narayanan’s stint in Nestlé is associated with innovation, new product launches and an ability to bravely confront tribulations

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Sneaker To Become An Office Wear Essential?

Jyotsna Sharma

Someone recently said “why not? It will increase productivity. If your employees are comfortable they will be more productive.”

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Driven By Foresight And Perseverance

Jyotsna Sharma

Prem Kishan Dass Gupta’s keen ability to spot opportunities has persistenly propelled him forward

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