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Abhinav Mohapatra

The author is principal correspondent at BW Businessworld and Digital Market Asia. He writes on marketing & advertising.

Latest Articles By Abhinav Mohapatra

Ad Infinitum: Changing Mindset

Abhinav Mohapatra

Can we say that brands that we mentioned before such as Tanishq, Anouk, Arial Matic and Fastrack have been able to sensitise the public and make them welcome ‘change’? Well, may be not.

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The ‘Force’ Beckons

Abhinav Mohapatra

Disney India began building the Star Wars franchise campaign almost a year ago with immersive on-ground experiences across social and digital media.

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