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Abhinav Mohapatra

The author is principal correspondent at BW Businessworld and Digital Market Asia. He writes on marketing & advertising.

Latest Articles By Abhinav Mohapatra

‘Mobile Is The New Channel’

Abhinav Mohapatra

Donald Fitzmaurice, founder and global CEO, Brandtone speaks to BW Businessworld why marketers need to look at mobile as a personalised channel for marketing

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Finding Ways To Encourage Entrepreneurs

Abhinav Mohapatra

Shabir Momin, managing director and chief technology officer of Zenga Group, explains why crowd-funding is the next big thing in the startup ecosystem as well as how his creation Desired Wings

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M&A: Vaping, The Future Of Nicotine

Abhinav Mohapatra

Founder and CEO of Evolve Vapors Nitesh Rastogi exlains how vaping is a global phenomenon now and that India needs to be educated about this alternative to move towards a lung-cancer-free society

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M&A: The Wheels Of Freedom

Abhinav Mohapatra

The ad shows the Avenger man riding away from the daily grind and the experiences that would have otherwise slotted him among the ordinary.

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M&A: Playing A Smart Game

Abhinav Mohapatra

CricHQ is a digital platform for cricket that allows the cricket community to embrace digital processes and bring them money and time savings in their core operations

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A Message Most Unusual

Abhinav Mohapatra

The commercials are different in a way that they do not talk about the life of the consumer, but inanimate objects that might create health problems for the consumer

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How To Play The Big Game

Abhinav Mohapatra

Marketing and advertising: It is a specialised game and there is a lot happening; a specialist can bring in an advantage

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Who Doesn’t Love To Love It!

Abhinav Mohapatra

The brand claims that the campaign is the natural progression in the evolution of the brand which has always focused on the products’ delicious taste.

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Making India Strong

Abhinav Mohapatra

Tata Salt has been advocating the importance of pure, iodised, and iron-rich salt in diet since its launch in 1983.

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To Dreamer And Doers!

Abhinav Mohapatra

Hector Beverages’ Paper Boat’s latest TVC is a tribute to entrepreneurs who are changing India as we know it

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