Abhinav Mohapatra

The author is principal correspondent at BW Businessworld and Digital Market Asia. He writes on marketing & advertising.

Latest Articles By Abhinav Mohapatra

‘Mobile Is The New Channel’

Abhinav Mohapatra

Companies & Markets Sector Reports FMCG

Donald Fitzmaurice, founder and global CEO, Brandtone speaks to BW Businessworld why marketers need to look at mobile as a personalised channel for marketing

Finding Ways To Encourage Entrepreneurs

Abhinav Mohapatra

Companies & Markets Sector Reports

Shabir Momin, managing director and chief technology officer of Zenga Group, explains why crowd-funding is the next big thing in the startup ecosystem as well as how his creation Desired Wings

M&A: Vaping, The Future Of Nicotine

Abhinav Mohapatra

Companies & Markets Sector Reports Media & Entertainment

Founder and CEO of Evolve Vapors Nitesh Rastogi exlains how vaping is a global phenomenon now and that India needs to be educated about this alternative to move towards a lung-cancer-free society

M&A: The Wheels Of Freedom

Abhinav Mohapatra

Companies & Markets Sector Reports Media & Entertainment

The ad shows the Avenger man riding away from the daily grind and the experiences that would have otherwise slotted him among the ordinary.

M&A: Playing A Smart Game

Abhinav Mohapatra

Companies & Markets Sector Reports Media & Entertainment

CricHQ is a digital platform for cricket that allows the cricket community to embrace digital processes and bring them money and time savings in their core operations

A Message Most Unusual

Abhinav Mohapatra

Companies & Markets Sector Reports Media & Entertainment

The commercials are different in a way that they do not talk about the life of the consumer, but inanimate objects that might create health problems for the consumer

How To Play The Big Game

Abhinav Mohapatra

Companies & Markets Sector Reports Media & Entertainment

Marketing and advertising: It is a specialised game and there is a lot happening; a specialist can bring in an advantage

Who Doesn’t Love To Love It!

Abhinav Mohapatra

Companies & Markets Sector Reports Media & Entertainment

The brand claims that the campaign is the natural progression in the evolution of the brand which has always focused on the products’ delicious taste.