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BW Online Bureau

BW Online Bureau

Latest Articles By BW Online Bureau

Case Analysis: Slippery Marketing

BW Online Bureau

Saying that an oil is good for health is fine, saying that it is good for your heart needs some serious support, writes Sachidanand Madan

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Case Analysis: Consumer Dialogue

BW Online Bureau

To connect with the consumers’ heart, brands have to say it from their heart. That’s what builds the strongest brand value, writes Prakash Nedungadi

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Scaling The Heights

BW Online Bureau

Former Spencer Retail executive Ramesh Menon has joined Shoppers Stop’s hypermarket chain HyperCity Retail as the new CEO.

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Power Of Principles

BW Online Bureau

Sid Mittra is emeritus professor of Finance at Oakland University in Rochester, Michigan. But that is just his designation

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Book Extract: Southern Spice

BW Online Bureau

After the 2007 takeover by Orkla, MTR invested over `100 crore in large-scale upgradation of infrastructure, IT, factories and other resources.

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US Senators Slam H-1B Visa Programme

BW Online Bureau

Sessions refuted the claims of many US companies about shortage of skilled workers in the US and thus the need to bring in qualified foreign workers from India.

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Case Analysis: Facts About Fats

BW Online Bureau

Doctors recommend adopting an eating pattern that is lower in saturated fats and higher in MUFA/PUFA content, writes Dr Rakesh Gupta

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Govt Needs To Reduce Subsidised Cylinders To 10: Economic Survey

BW Online Bureau

Advocating rationalising LPG subsidy, the pre-Budget Economic Survey has called for cutting supply of below-market priced cooking gas to 10 cylinders per household in a year from 12 bottles, at present

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LIC Buys 59 Per Cent Of NTPC Shares On Offer

BW Online Bureau

The sale of NTPC shares was part of India's asset sales programme, which is crucial to contain the government's budget deficit

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Suzlon Wins Gujarat Order For 71MW Power Project

BW Online Bureau

Located in Kutch district, the project will be completed in three phases with execution culminating by April 2017

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