Youva Reveals New Brand Identity
The new brand identity aims to create a sharp, distinct positioning as well as a visual language to strengthen Youva’s presence amongst the youth and in the retail ecosystem.
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The domestic stationery brand Youva from the house of Navneet Education has undergone a brand renew, including a new logo and tagline - Think. Create.
The new identity believes in creation as a force which has been residing in every individual. The new brand identity aims to create a sharp, distinct positioning as well as a visual language to strengthen Youva’s presence amongst the youth and in the retail ecosystem. The new changes signify a greater synchronization within its paper and non-paper stationery ranges in terms of innovating and resonating with the youth of today.
Youva’s new logo and the tagline is a representation of the brand’s understanding of the innate creativity within every youth, and committing to enabling and inspiring the youth to be Thinkers and Creators.
While speaking on the rejuvenate brand identity, Abhijit Sanyal, Chief Strategy Officer, Youva said, “We believe the youth are the foundation of our future and we want to motivate them to be creators. Every Youva product resonates with the ideology, passion, and enthusiasm of young India. I am extremely delighted to be a part of the rebranding journey & believe that this will lay the roadmap for the brand to reach great heights.”
On the design level, the brand logo has an innovative design language derived from the nucleus, the source and inspiration of creation. The nucleus is a source of all creativity, signifying energy and dynamism. It is the core of Youva’s brand.