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Yoga Guru Ramdev Says FMCG Multinationals Fear His Company's Rise

Ramdev is taking on global consumer brands as he diversifies into new businesses; one of his products promises male offspring

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Yoga guru Baba Ramdev said that many multi-nationals like HUL, Nestle and Procter & Gamble are feeling "threatened" by his company Patanjali Ayurved Ltd's growth in the FMCG sector and hence are encouraging filing of "false and fabricated laboratory reports" against his products.

Ramdev countered charges that Patanjali products like ghee and honey were adulterated, saying that MNCs like Hindustan Unilever and Colgate were living in constant fear of Patanjali taking over their businesses in the fast-moving consumer goods (FMCG) market and were thus indulging in such conspiracies.

Alleging multinationals of conspiring against Patanjali Ayurved, Ramdev claimed at a press conference in New Delhi on Monday that that "false and fabricated" laboratory reports have been filed against his company's products.

MNCs have deep pockets, they either take over the business of the rival emerging companies or finish them, Ramdev said.

"But in the case of Patanjali, they are unable to do it and that's why they are indulging in conspiracy," he said.

Many MNCs are feeling "threatened" by Patanjali's growth in the FMCG sector, he said.

When asked about a probe by the Uttaranchal government on ayurvedic product Putrajeevak beej, which allegedly promises male offspring, he said Patanjali would stop the product if it was banned by the government.

Patanjali, which has seen a spectacular rise in its business empire in last one and a half years, launched its noodle product soon after Nestle ran into regulatory troubles over the safety of its hugely popular Maggi noodles.

Patanjali had Rs 2,700 crore revenue in fiscal 2014-15 and is expected to reach the Rs 5,000 crore revenue mark this year 2015-16.


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