Yoga And Wellness As Industry
India is slowly becoming a hub for medical tourism and attracts more medical tourists from all over the world
Photo Credit : PTI
Wellness is a thought, which has been a traditional trend in India. Traditional health practices like Yoga, Ayurveda, Naturopathy as well as many other alternative and complementary system of medicines have advocated the concept of physical and mental health. And in due course of time, wellness has become a concept that had assumed a dynamic definition, including the individual's aspiration for social acceptance and collective welfare. Yoga as a wellness business is a fast growing industry in the field of holistic health. In the current scenario, both government and non-government bodies have taken up a unique initiatives to create awareness about Yoga and traditional system of medicines. Wellness industries are considering Yoga as an effective holistic modality to maintain optimal health. The wellness industry is experiencing upward trends in revenue generation in the recent years because Yoga is becoming more popular and acceptable health care system across the world.
Yogic practices help to improve performance in every individual at the different levels, especially in Sports, Education and Occupation. Other physical exercises like, Gym, swimming, cycling, etc., all give external stress to systems of the body. However, Yogic practices provide relaxation to the body, which in turn enhances the efficiency and stamina. Yoga helps to enhance flexibility to body, provide energy and O2 to every cell in the body by the way of deep breathing (Pranayama), contraction and relaxation of muscles through asana, enhanced functions of all systems through purification (Shat kriyas), harmony and peace relaxation techniques like Yoga Nidra, meditation and Yogic diet modification (Mithahara). All these components of Yoga ensure conducive body- mind, which brings above complete health and wellbeing to the regular practitioners. Yoga has no side effects. However, the adverse effects happen when practice without proper guidance or supervision.
Moreover, India is slowly becoming a hub for medical tourism and attracts more medical tourists from all over the world. Yoga tourism has emerged as a new concept and grown with the 'travel to feel well' trend. To promote this, change and standardize the system of alternative medicines, Indian government has set up a dedicated Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) with the aim of providing importance to the system and to promote these ancient healthcare components. In recent times, due to faulty lifestyle, Indian population is suffering from high morbidity and low mortality rate, caused due to triple burden of infectious, communicable and NCDs. The incidence of NCDs and the consequential morbidity becomes even more prevalent in the aging population. Chronic NCDs like Diabetes, Hypertension, Cardio Vascular Disease, etc., have increased over five-fold in the aging population, especially for those above 60 years. Yoga has an important role in preventing the NCDs. In view of this, the traditional heath care system attracts more patients towards the field of Yoga. Moreover, the Indian wellness industry is going to hit a whopping 1.4 trillion rupees (approx.) by 2020 according to various economic reports and surveys where Yoga will play a pivotal role. The wellness sector has a potential to generate over 3 million job opportunities. The Indian wellness industry will accomplish about Rs. 1.5 trillion by Fiscal Year 2020, according to a recent research survey report submitted by FICCI. Recent research studies show that Yoga is more cost effective as compared to other conventional treatment modalities currently available in the health sectors.
Morarji Desai National Institute of Yoga (MDNIY), New Delhi has been designated as a WHO- CC for Traditional Medicine (Yoga) from April, 2013 and serving as a Yoga resource centre for information exchange on Yoga within the country and for other countries, assisting and working with WHO in developing standards for promoting rational use of Yoga.
Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.