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BW Businessworld

Yahoo Homepage Offers Access To Flipkart

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Yahoo and Flipkart announced a partnership to host a gateway to the marketplace directly on the Yahoo India homepage. 

Mausam Bhatt, Sr. Director, Online Marketing, said:“At Flipkart we are always looking for innovative ways of engaging the customer. Flipkart and Yahoo are both market leaders in their own space – and in a market where people are increasingly consuming content on digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers.”

The Yahoo-Flipkart co-branded site, available as the shopping tab on the Yahoo India homepage, is a shopping experience open to all Yahoo users. 

Gurmit Singh, Managing Director, Yahoo India, said “Online shopping is seeing increasing adoption with users in India. People are spending a significant time on the Internet searching for products and deals. Flipkart is a market leader in Indian e-commerce, with a huge marketplace and an exciting range of products.  With easy access to Flipkart directly from the Yahoo homepage, we believe that the millions of users who visit the Yahoo network daily will now enjoy not only premium content, but also an exciting shopping experience.”

AntFarm Announces Acquisition Of Meals On Wheels
After successfully launching and building profitable digital business models in the advertising and fashion space, AntFarm (, a digital media & Internet company, has now set its sights on disrupting the food delivery market with its acquisition of Meals on Wheels, the pioneers of food delivery services in India.

The acquisition of Meals on Wheels is the first step as part of a multi-layered approach by AntFarm to transform the local delivery business in India, starting with food delivery, a fast growing business category in metropolitan India, and quickly adding various other business categories like essential electronics, gifts and flowers etc.

Meals on Wheels currently provides delivery from the most popular restaurants in South Mumbai, with a serviceable area from Cuffe Parade to Worli. As the first phase of the planned national expansion campaign, AntFarm will scale logistics to initially have coverage throughout Mumbai and then expand to Delhi NCR, Bangalore, Chennai, Pune, Hyderabad and Kolkata.

Rishi Khiani, MD & CEO, AntFarm said, “Essential services like delivery are increasingly becoming important for the time-strapped consumer in metropolitan India. This acquisition is the first step for AntFarm to disrupt the local delivery service business through smart technology. Meals on Wheels already has successful partnerships, a robust active user base and a critical mass of orders-per-day. I believe we have the wherewithal, combined with the domain expertise of Meals on Wheels, to transform this industry.”

Allied Telesis Signs Distribution Agreement With ADI
Allied Telesis, a provider of secure IP/Ethernet solutions and an industry leader in the deployment of IP Triple Play networks, today announced that it has signed up a distributor agreement with ADI Global Distribution - India, the leading global wholesale distributor of security products (a 100% Honeywell subsidiary).

"Allied Telesis is one of the most respected names in the networking equipment industry," said Anil Mehra, Director at ADI Global Distribution. "We are aware that globally and in India, there is a big shift from analog to IP in the surveillance market. We already have a fantastic portfolio of best in class global brands for cameras, NVRs, and analytics. Allied Telesis is a globally well-known brand in networking domain. This introduction of Allied Telesis reinforces our vision of tying up with the best in class brands in the world and making it available to our customers. We will be actively promoting the whole product range and we're very confident that our SI base will be enthusiastic about sourcing professional networking solutions via ADI".

ADI will immediately begin marketing and selling all of the Allied products nationwide.

Brillio Expands Advanced Analytics Capabilities With Acquisition Of Marketelligent

Brillio recently announced that it has acquired Marketelligent, an advanced analytics solutions provider. Marketelligent’s solutions range from data visualization and reporting to advanced predictive analytics for global clients including technology companies and leading Fortune 500 companies.

With this acquisition, privately-held Brillio will integrate Marketelligent’s 100 employees into Brillio’s Analytics Practice to deliver sophisticated analysis and detailed interpretation of data to improve business performance across consumer-focused industries including Banking, CPG, Retail, Telecom, Energy and Media.

“The Brillio and Marketelligent portfolio of solutions will facilitate the elevation of predictive analytics to new levels, creating a stronger platform designed to deliver innovation and business growth,” stated Roy Cherian, co-founder and CEO, Marketelligent. “We are pleased that in addition to our deep advanced analytics services enabled by business sense, we will be able to offer to our customers Brillio’s digital transformation capabilities in areas such as digital consulting, big data and cloud.”

Thinspace Gears Up For Growth, Expands Next Generation Product Development Team & Upgrades Facility
Thinspace, a provider of cloud technology, is expanding its engineering capabilities, hiring new engineers and staff, and upgrading to a larger development facility located in the Baner Infotech area of Pune, India.

Considered "Oxford of the East," Pune is equipped with over a hundred education facilities and universities attracting IT talent from all over the world. The Baner area of Pune, specifically, is known to be its center of IT, with nearby Mumbai attracting new infrastructure investment.  Thinspace's new development center, idyllically positioned adjacent to Rajiv Gandhi Infotech Park, one of the most famous IT hubs outside of Bengaluru, covers approximately 2500 square feet and can seat up to 50 engineers, up from the current 20, reflecting a capacity increase over 100%. 

Chris Bautista, CEO of Thinspace Technology Ltd. "Not only does this expansion to a larger center and increase in engineers demonstrate our continued path to growth, but also it reflects our continued commitment and focus on providing customers with only the best in next generation product development and innovation."

Ricoh India Brings Technology In Classrooms
Ricoh India Ltd a market leader in Printing & Document solutions and IT services, announced its foray into the multimedia solutions for K-12 School, with the launch of Ricoh IntelliClass. It is a state-of-the-art solution designed for Indian schools that offer modern multimedia classroom with world class content. It is a unique solution which includes comprehensive coverage of content across K12 segment.

The solution was launched by Dr Shayama Chona a renowned Educationist, Founder-President of Tamana Association and the former Principal of Delhi Public School, R. K. Puram, New Delhi. Speaking on the occasion, Dr. Chona said, “The school ecosystem of India is in need of a robust and comprehensive solution to enable multimedia integration inside classrooms. The IntelliClass solution is a leap forward – it enables collaborative learning by enabling each student and teacher to use their creativity and innovation to add to the product.

Ricoh IntelliClass is digital multimedia learning solution which caters to the learning needs of the students and enables infrastructure that makes classrooms achieve global standards. IntelliClass is created keeping in mind different learning abilities of students of various age group. The classroom typically comes with PC, fingers touch interactive whiteboard, speakers, projectors, UPS & cabinets. Infrastructure is specially designed and tested to suit Indian operating condition. The solution provides students an opportunity to not just learn according to the curriculum but also give a chance to improve their IT competency.

Brand HCL Reinvents Itself For The Future
HCL, a $6.5-billion global enterprise, launched a new corporate multimedia advertising campaign which marks a strategic shift from a protagonist-led approach of HCL as a technology conglomerate since 2007 to reflect its new businesses.  

Sundararajan M, Chief Marketing Officer at HCL said, “HCL has been focused on technology for the last 38 years. As the group expands its business focus and creates newer business lines, Brand HCL shifts back to its entrepreneurial character that is marked by its ability to constantly challenge the status quo and set new benchmarks of excellence. The new brand campaign is reflective of our statement of purpose and our future vision and brings this alive through vistas of diverse imagery from various parts of India.” 

The new brand campaign will be a complete 360-degree campaign (TV, Print Magazine, Outdoor and Digital) with a mix of static and innovative designs across mediums and strategic locations to create maximum buzz and brand recall.

BI-LUMA, A Safe And Effective Skincare Solution By Galderma
Galderma, dermatology and skin health company, has launched its new clinically-tested skin lightening cream BI-LUMA, a unique, non-greasy and steroid free formulation specially engineered for restoring even skin tone and glow.

The cream introduced by Galderma, whose path-breaking products are the preferred choice world over, is very effective for providing relief from stubborn dark patches and unevenness that surface due to various hyperpigmentary disorders.

The product contains natural skin lightening ingredients, along with UVB filter and anti-oxidants which act synergistically to block melanin hypersynthesis pathways and distribution, at various stages.

“In India, people generally suffer from various hyperpigmentary disorders such as melasma and post-inflammatory hyperpigmentation (PIH) that result in an uneven skin tone. We are present in the Indian market for the last 15 years and have been introducing products which are unique and reliable. Like all our dermatology solutions, we are confident that our latest product will emerge as an effective dermatological solution for patients suffering from hyperpigmentary disorders and restore their skin with an even tone and glow,” says Mr G Sathya Narayanan, Managing Director, Galderma India.

Education in Ireland invites Indian students to meet with 15 Irish Institutes

Education in Ireland, the International Brand responsible for the international development and growth of Ireland's education sector, rolls out yet another edition of their travelling education fair across 4-cities. Aspirational Indian students looking at destination education will get to engage with 15 Irish Institutes all at once on Saturday in New Delhi.

15 higher education institutions participating from Ireland at the Fairs include:Cork Institute of Technology, Dublin City University, Dublin Business School, Galway-Mayo Institute of Technology, Maynooth University, National College of Ireland, ICD Business School, University of Limerick, National University of Ireland, Galway, Shannon College of Hotel Management, Smurfit Business School, University College Dublin, Trinity College Dublin, University College Cork, Waterford Institute of Technology