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World Environment Day: Obeetee Organises An Auction To Support The Community Of Weavers

The brand organizes Social fabric – an auction to aid artisans in these trying times.

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Obeetee, a hand-woven carpets brand, has taken up the responsibility of providing essential food supplies, protective masks & gloves for the well-being of all their 25,000 weavers till date, whose earnings were compromised since the time the pandemic hit the country.

Obeetee focuses on creating a symbiotic relationship with nature, human craftsmanship & life.   The frontline operations of the brand are run from Mirzapur in Uttar Pradesh. The brand makes carpets with a focus on the environment and social responsibility. Believing that now is the time to rethink how to create.

In the words of Rudra Chatterjee, Chairman, Obeetee, “We want our weavers to enjoy making a carpet. We believe that art, technology and social accountability can fix problems that exist in villages in India.”

Keeping this ideology in mind, in these trying times, Obeetee has come up with an auction to raise funds to provide essentials and continuity to craft for their weavers and craftsmen. Keeping their sustainability approach in mind the auction launches on June 05, 2020, World Environment Day. The bidding starts on 16th June and ends on 21st June. The results will be intimated by 22nd June. The auction proceeds will be utilized for - food distribution, hospitalization for any Covid-19 cases, sanitization, and balancing the lives of those who have lost a job.