Women In India Keener To Learn Skills For Online Growth
The company is equipping web professionals and local resellers with the right tools, knowledge and skills they need to help grow their ventures online
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GoDaddy, the world's largest Cloud platform dedicated to small and independent ventures, is empowering small and medium businesses (SMBs) in tier 2 and 3 cities of India and, to its surprise, is finding young women keener to learn the skills needed to go online.
The US-based Internet domain registrar and web-hosting company are equipping web professionals and local resellers with the right tools, knowledge and skills they need to help grow their ventures online.
Nikhil Arora, MD and VP, GoDaddy India, told IANS,"As we go deeper into the country, we see huge numbers of young web developers and entrepreneurs waiting to be trained, in order to help local companies grow online in the New-Age technological environment."
"To our surprise, we find women more forthcoming and eager in tier 2 and 3 cities to learn new digital skills. We are also excited to see the positive response among web professionals and SMBs alike," Arora noted.
Women entrepreneurs continue to face several challenges like gender bias and access to financial funding or venture capital in the country. According to a recent Mastercard Index of Women Entrepreneurs (MIWE) report, India is ranked 52 in the list of 57 countries surveyed when it comes to empowering women to run successful businesses.
Even the technology hub Bengaluru and capital New Delhi ranked 40th and 49th, respectively, on a list of 50 women entrepreneur-friendly global cities, said another report by US tech giant Dell Technologies last month.
The growing enthusiasm among young women to learn digital knowledge and skills is a welcome sign, said Arora.
"We are very bullish on India. We have seen 8-10 million Indian SMBs -- out of more than 25 million -- taking their businesses online and next on our radar is the rest which is eager to go digital but don' t have the right tools, guidance and skill-sets," Arora emphasized.
In its recent "Global Web Developer's Survey", GoDaddy found that nearly 50 percent of developers in emerging markets like India tend to have more new businesses when compared to developers in other regions.
According to Arora, the next wave of small businesses will rely heavily on web designers and developers.