Why Execution Is Key To Startups
ny startup is built based on 98 per cent executional success and 2 per cent idea. It is also important to have the right set of talent in your team who believe in your vision
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RAKESH DESHMUKH, 35, Co-founder & CEO, Indus OS
Success mantra Whenever we achieve a new milestone in our journey, I always tend to go back to the thought that started the entrepreneurial fire in me and think through if the vision that we had thought of back then, has been achieved today. This has always helped me map out the next phase of growth for the company.
The driving force behind your journey I was always abreast with the latest developments in the computers and Internet industries, even though I came from the small town of Indore, where we did not have easy access to technology. My passion to create a career in technology and make it accessible to the masses inspired me to pursue engineering education from IIT Bombay.
Business advice In the early days for any startup, metrics such as customer satisfaction can be huge. Other aspects such as constantly investing in developing a strong differentiated product, hiring the right team, building a sound company culture, budgeting and marketing can be of similar importance. There is one metric, importance of which exceeds everything else; Cash. It is the oxygen for any entrepreneur’s journey.
Tips for budding entrepreneurs Even if the idea for the business is great, it is critical to execute it to perfection. Any startup is built based on 98 per cent executional success and 2 per cent idea. It is also important to have the right set of talent in your team who believe in your vision.
Government support The Startup India initiative to boost startups and entrepreneurship has been fruitful. Our vision is in line with PM Narendra Modi’s Digital India movement. For instance, Indus OS is set to launch the first ever Aadhaar Authenticated OS for the 1 billion people in India who have already enrolled for Aadhaar, truly making India digital.
The team At Indus OS, I try to forge consensus among all my team members through active participation. Hari Padmanabhan, who is an angel investor in our company, has played a key role in guiding us in the right direction.
The inspiration At Indus OS, with every major step that we take for our product we always plan for 10x growth. This has helped us scale faster than most of our competitors. I honestly believe that before you can crawl, walk and run, you must dream to fly and to always punch above your weight. I can think of no better ideal who has a similar philosophy and beliefs than Elon Musk..
The next step Indus OS’s vision is to connect and enrich the smartphone experience of 1 billion Indians with our innovative technology platform.