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BW Businessworld

Why Diamonds Truly Are Forever

Here are some fascinating facts that showcase what makes Forevermark diamonds a timeless purchase:

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Each Forevermark diamond has its own unique inscription number

Diamonds can spark the dazzle of a memory, the thrill of an achievement or the deep love of a soulmate. These billions of years-old rocks also seal a lifelong emotional connect with the wearer, reflecting a classic timelessness than holds its own through changing seasons and times. These precious, rare stones become such a conspicuous part of people’s’ lives that future generations wait with bated breath to be handed down a piece of this priceless history. 

For billions of years, the alluring and enduring value of diamonds have made people across the world aspire to gift and own these precious gifts of nature. With changing times, however, the perception of how a diamond is bought or gifted has also become more expansive. A few decades ago, women would anticipate and wait for the day when their better halves surprised them with a diamond gift to celebrate a proposal or a milestone in their relationship. Today, independent, confident working women don't wait for a man to add that shimmer to their lives, they just buy the diamonds themselves. Every piece they own tells a personal story of a struggle overcome or the unattainable achieved or a milestone ticked off, making that diamond a treasure that is to be preserved forever.

Forevermark - the diamond brand from De Beers Group with a 130-year-old history of dealing in diamonds, has stood the test of time and endurance by moving ‘with' the times and riding the waves of change with panache. Today, the brand has become synonymous with the world’s rarest, most beautiful diamonds mirroring thousands of emotions, memories and achievements for buyers across the world. Representing character, rarity and the commitment of a lifetime, every Forevermark inscribed diamond is natural and hand-selected. After all, only less than 1% of the world’s diamonds are eligible to be branded Forevermark.

Here are some fascinating facts that showcase what makes Forevermark diamonds a timeless purchase:

Miracles of nature – Through their journey of billions of years on earth, these diamonds have stood strong during natural disasters, extreme heat in the Earth’s mantle where they’re formed and a myriad of other stringent processes and checks before they’re ready to be held in the hands and hearts of a customer. If you’re holding a rare natural diamond in your hand, you’re holding a piece of history that’s forever captured an irreplaceable emotion or priceless memory. After all, natural diamonds are tiny time capsules that formed up to 3.5 billion years ago! Most of the diamonds recovered today come from only 15% of kimberlite deposits discovered decades ago, of which only 1% are suitable for diamond recovery.

Every Forevermark diamond comes with promise of beautiful, rare & responsibly sourced diamonds 

Rarity and strength make them aspirational —There is something magical about owning an ethereal, delicate, and exquisite diamond that is not only rare but also resilient and indestructible. Diamonds are the hardest natural substance known to man being 58 times harder than the next hardest mineral on Earth! Natural diamonds are so rare that if you were to gather all the polished diamonds of the world in one place, they would fill only one double-decker bus! Makes it worth the while to own or gift these precious stones?

Enduring value — Diamonds have always symbolized love, commitment, connectedness, intimacy, achievement, self-expression and a promise of forever. That is why they top gift lists across the world, even surpassing gold or platinum jewelry, designer clothing or accessories, electronics, furniture or watches. Diamonds reflect a sense of gratitude and acknowledgement. Consumers have come to attach a deep sentimental connect to pieces of diamond jewelry they own or gift to their loved ones, be it their spouses, children, parents, etc.

A Forevermark Diamond Grading Report complements the unique promise, of a beautiful Forevermark Diamond, revealing each diamond’s exquisite and rare characteristics. Authorised Forevermark Jewellers are able to provide a Forevermark Grading Report to their customers. 

The Less than 1% Factor — Not many people know that each diamond is as unique as a snowflake. While most buyers know about the diamond basics — the universally accepted 4C’s Cut, Color, Clarity and Carat — no two diamonds with the same 4C’s grade are the same and therefore uniquely beautiful. Going beyond the 4C’s, Forevermark individually selects diamonds only after a rigid 17-step process that examines each diamond before and after it is cut and polished ensuring repeatedly that the diamonds’ inherent beauty is unleashed. This is why only less than 1% of the world’s diamonds qualify to be aForevermark diamond.

Uniquely yours — Only when a diamond meets all these exacting standards is it eligible to be branded with the Forevermark inscription which is timeless and everlasting.  Invisible to the naked eye, this inscription includes the Forevermark icon and the diamond’s own unique number at the heart of the diamond that identifies it as exclusively yours and unlike any other diamond in the world.

Forevermark is committed to the protection of wild habitats and the species they support. Forevermark is honoured to be a part of De Beers Group as it embarks on Moving Giants, one of the largest translocation of elephants in South Africa’s history.

Certifiably Trustworthy — It is important to know your diamonds are natural, genuine and come from reliable sources. It is not often that the in-depth details pertaining to the source, journey etc., are shared with the consumers. Forevermark gives you an assurance of its promise that each diamond is beautiful, rare, natural and responsibly sourced and also tells you the source and journey of the diamond. The Forevermark Diamond Grading Report provides an accurate assessment of the exceptional qualities of your Forevermark diamond.

The De Beers Heritage — Forevermark is a diamond brand from the De Beers Group that has been dealing in diamonds for over 130 years. Every Forevermark inscribed diamond is completely natural and hand selected. Beautiful, rare and responsibly sourced Forevermark diamonds truly are with you forever, physically and emotionally! They stand the test of time and are the perfect symbols to mark the most precious moments of your life.

To know more, visit Forevermark.com


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