- Education And Career
- Companies & Markets
- Gadgets & Technology
- After Hours
- Banking & Finance
- Energy & Infra
- Case Study
- Web Exclusive
- Property Review
- Digital India
- Work Life Balance
- Test category by sumit
Where Have The Suiting Brands Gone?
Photo Credit :
Before Shah Rukh Khan earned the moniker SRK, his fans knew him as Shah Rukh ‘Mayur’ Khan, thanks to his endorsement of Mayur Suitings that dominated commercial airtime on television in the mid-1990s. Around the same time, there was Dinesh Suitings. Its innings with the original little master, Sunil Gavaskar was a long one — the legendary cricketer endorsed the brand for over a decade starting in the early-1980s when he asked the consumers to ‘take the world in your stride’. Another memorable cricket-suiting endorsement affair was Gwalior Suitings’ advertisement featuring cricketer M.A.K. ‘Tiger’ Pataudi and his actor wife Sharmila Tagore with their son, Saif Ali Khan, joining them later on screen. Vimal, another iconic Indian suiting brand, was once endorsed by cricketers such as Vivian Richards and Allan Border.
| "Instead of spending on hiring a celebrity, we focus on pushing our brands"|
Aniruddha Deshmukh, President, Textiles, Raymond
(BW Pic By Subhabrata Das)
|60% The increase in the price of wool, over the last four years|
| "Tastes change... those who do not invest fall by the wayside"|
Tarun Joshi, Group director,S Kumar’s
Some of the older players did do some of these things right. Woolworth, for instance, invested in the latest machinery, Binny set up exclusive retail outlets. But they could not get their act together in every part of the mix — from manufacturing to distribution.
|35cr The amount spent by suiting brands on television advertising|