• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

Water Purifier Trends To Look Out For In 2018

In the age of higher health risks, such technologies are a must have, especially in urban areas where there is a higher concentration of contaminating particles

Photo Credit :


As we welcome 2018, let us take a moment to reflect upon our lives which have changed for the better in the recent past. Major trends such as globalization and digitization were seen which further shaped our lives over time with several fundamental changes in society, commodities and technology. With the advent of such dynamic trends, we are now entitled to a much easier life.

Water is an absolute necessity also happens to be one of the most common carrier for disease causing bacteria and harmful chemicals. Owing to the trends and the rising industrialization, increasing health concerns and consumer awareness, the demand for water purifiers has surged radically over the last 5 years with many companies launching their own water purifiers. The Indian population has also observed substantial progress in accessing drinking water. Water purifier in India is no longer a consumer electronic good limited to affluent households as it is available at low prices and has started to penetrate in lower income and rural households. According to various reports and surveys, India water purifiers market stood at US$603 mn in 2016 and is projected to grow at a 21% CAGR during 2017 - 2026, to reach US$4,277 mn. In India, per capita fresh water accessibility is just 1,184 cubic meters which is predicted to fall with an increase in population. This makes water purifiers a necessity, especially in rural areas where there's a higher risk of disease and lack of facilities to deal with it. This makes India the second largest market for water purifiers in Asia.

Water purification has escalated from using clay to filter out the sediments in old times to advanced water purification technologies which use electricity and internet to provide people with world class services.

The Water Purifier market in India can be segmented into three divisions: Offline, UV, and RO water purifiers. Offline water purifiers do not require water supply or electricity which makes them a popular choice for rural areas where people face the paucity of electricity. They are cost effective and easy to handle. They use the simple concept of gravity for water purification.

A Reverse Osmosis (RO) water purifier is used to remove dissolved inorganic solids from water through layers of semi-permeable membranes that filter out the impurities and invisible bacteria. UV water purifiers use ultraviolet light for germicidal eradication and can be paired with other systems of purification for better results.

These technologies do not stop there, there are now companies offering water purifiers that can help one customize the taste of the water according to their preferences such as Livpure's i-taste RO water purifier. Some new technologies also offer Wi-Fi enabled water purifier systems that can be accessed remotely. In the age of higher health risks, such technologies are a must have, especially in urban areas where there is a higher concentration of contaminating particles.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Tags assigned to this article:
water purifier opinion

Sushil Matey

The author is Director - Marketing, Livpure

More From The Author >>