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Water Pollution: Most Searched Keyword For Two Consecutive Years

Water pollution as a keyword has been searched 2,46,000 times in January 2018 and January 2019, though, became the top searched keyword in two consecutive years.

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People in India are concerned about the water crisis issue and have been actively searching the topic online, as per a recent study by SEMrush.

The study, online visibility management, and content marketing SaaS say that top three keywords during the research period of January 2018-May 2019 are water pollution, save water, and sources of water, counting to an average search of 149147, 129824 and 31812 respectively.  

Water pollution as a keyword has been searched 2,46,000 times in January 2018 and January 2019, though, became the top searched keyword in two consecutive years.

The SEMrush report also contains Twitter analysis on the water crisis that finds 7191 tweets have been made on the topic from June 23rd to July 9th, 2019. In this duration of time, Water Crisis has been the top phrase in tweets with a usage frequency of 591, wherein ‘Save Water’ remains the second most used phrase in tweets with a count of 529.

The most trending hashtags, which have been seen all over the tweeter on tweets related to the issue are #watercrisis, mentioned 3698 times and #savewater, used 2948 times.

These hashtags are being supported by emoji of ‘folded hands’ and ‘water drops’ to emphasize on the urge of saving water. Twitter analysis in the study reveals that ‘water crisis’ has been the favorite phrase in tweets as it is the most used phrase and hashtag in the tweets.

However, the most engaging tweet on water crisis is done by the veteran actor Anupam Kher that states, “Saving water is the most important cause we all need to get involved with. Not only for our own country but for the whole planet. I fully support the Water conservation initiative @JalShaktiAbhiyan by the government and also @news18dotcom’s #MissionPaani, #SaveWater”. The tweet got 608 retweets, 6048 engagements and marked as a favorite for 5440 times which is quite impressive. 

On the other hand, “21 major Indian cities are expected to run out of water in 2020. Where is the “Jal” for the "Nal" going to come from? Disappointed that nothing concrete has been announced in the budget, #Budget2019 #SaveWater” tweeted by Captain Amarinder got the most retweets counting to 701 times.

Analyzing the findings of the report, Fernando Angulo, Head of International Market, SEMrush says, “General public in influence with celebrities is showing their deep concern on the serious environmental issues. This seems to be an act of responsibility which are spreading an awakening message to the masses via social media, particularly Tweeter where public and celebrities are all very active. Trending hashtags and emojis are frequently used on twitter to send across the message even without tweeting in sentences; this is the power of social media and its interactive elements”.




Tags assigned to this article:
#savewater #watercrisis #MissionPaani
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