Virat Kohli, Stepathlon Launch Stepathlon Kids
Stepathlon Kids will urge the children of India to take 15,000 steps a day – towards a healthy lifestyle and to create long term positive behaviour
Indian test captain Virat Kohli joined hand with Stepathlon Lifestyle and formed a new company Stepathlon Kids - a company focused on the health and wellness of the next generation.
Through its annual 30 Day Race around a virtual world, Stepathlon Kids will urge the children of India to take 15,000 steps a day – towards a healthy lifestyle and to create long term positive behaviour.
Virat Kohli said, “Children are the foundation of our country and their health and fitness will play a very important role in our country’s progress. I see many parents have great aspirations for their children, just like mine did. In order to achieve these goals, my appeal to all parents would be to first ensure your child is fit, healthy and happy. Stepathlon Kids is a first of its kind and much needed offering in our country, and I’m sure Stepathlon will replicate the success it has witnessed in the corporate space. I will be substantially involved in the development and promotion of Stepathlon Kids to achieve our goal to create a healthier nation through the future of India – our kids.”
Stepathlon Kids will be focused on building children’s holistic health in the country – encouraging physical activity and educating kids on nutrition, exercise, stress and much more. A pioneer and leader in the corporate wellness space, Stepathlon enters the B2C space with Stepathlon Kids, leveraging its wellness expertise to create offerings for the children of India. Virat Kohli will play a pivotal role in Stepathlon Kids, creating widespread awareness for the initiative, assuming the role of custodian of the future health of the nation.
The company will kick start its initiatives with the launch of a nationwide campaign - a 30 day, pedometer-based, mass participation virtual race built to promote fitness amongst children with an emphasis on holistic health. Initially targeting children in the 8-12 years age bracket, through this campaign, the company will be creating awareness amongst children about the benefits of physical activity through its website and via various offline and online activities. Through its annual 30 Day Race, Stepathlon Kids’ target for the first year is to reach 50,000 children, aiming to use technology positively and reach out to kids across the nation via a gamified environment, which will encourage teamwork, healthy competition while also being educational and fun.