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Vinod K Dasari Joins Royal Enfield As The Chief Executive Officer

Vinod Dasari takes over from Siddhartha Lal who will continue as the Managing Director of Eicher Motors Ltd. At Royal Enfield, Siddhartha will continue to support Vinod and the team on product and brand related areas.

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Vinod K Dasari, CEO , Royal Enfield

Eicher Motors Ltd (EML) announced the appointment of Vinod K. Dasari as the Chief Executive Officer of Royal Enfield, a unit of EML. Vinod will also join the Board of Eicher Motors Ltd as an Executive Director with immediate effect.

Speaking on the appointment, Mr. Siddhartha Lal, Managing Director, Eicher Motors Ltd. said, “As we commence another exciting chapter, I believe, there is no better person than Vinod Dasari to lead Royal Enfield into its next phase of evolution to a global brand. Vinod is a proven leader who combines business vision and people skills. He has been a catalyst in reviving the fortunes of his previous company and re-shaping the dynamics of a hitherto slow moving industry.”

Prior to joining Royal Enfield, Vinod Dasari was the CEO & Managing Director of Ashok Leyland, a position he held since 2011. He joined Ashok Leyland as the Chief Operating Officer in 2005. Vinod Dasari has held several leadership positions at Cummins India Limited and Timken Company where he went on to become the President of its Global Railroad business in the USA. He started his career with General Electric in 1986. 

Speaking about his new role, Mr Vinod Dasari, CEO, Royal Enfield said, “Royal Enfield is an inspiring story and I am very excited to be part of such a fantastic brand. Personally for me, working with a consumer brand will be a tremendous learning opportunity, and professionally, I am looking forward to the challenge of creating a global consumer brand from India.”

Mr. Vinod Dasari has also served as the President of the Society of Indian Automobile Manufacturers (SIAM) from 2015 to 2017 and as President of Automotive Research Association of India (ARAI), from 2013 to 2015. He was conferred “CEO of the Year” by Business Today and most recently by Business Standard. He has also been honored as the “CV Man of the Year” by the CV Magazine and has won the “Autocar Professional of the Year”.

Mr. Vinod Dasari holds a Masters degree in Engineering Management from the McCormick School of Engineering and a Masters in Business Administration (MBA), from the Kellogg School of Management. He earned a Bachelor’s degree in Engineering from the University of Louisville in 1988.


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Vinod Dasari royal enfield eicher motors siddhartha lal
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