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BW Businessworld

Vikas Gupta, Wiley India

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What are you reading at the moment? What did you recently finish reading? What have you learnt from it?
Currently, I am reading Smart Pricing by Jagmohan Raju and Z. John Zhang. This book talks about how pricing strategies can help a company create and capture value, as well as customers.

The one book all leaders must read... and why?
The one book that all leaders must read is The Five most Important Questions you will ever ask about your Organisation by Peter F. Drucker with Jim Collins, Philip Kotler and others, because the book challenges us to take a closer look at the very heart of the organisation, and talks about what drives us. Answering the five questions mentioned fundamentally changes the way we work and help us to lead our organization to exceptional level of performance.

One book everyone in your sector should pick up... and why?
The Five Dysfunctions Of A Team by Patrick Lencioni. It's a leadership fable that reveals the five dysfunctions that deal with the very heart of the question as to why teams, even the best ones, often struggle to achieve optimum efficiency. The author outlines a powerful model and actionable steps that can be used to overcome these common hurdles, and build a cohesive, effective team.

What kind of books would you normally buy while travelling?
Business and management books, preferably business fables.

Have you written any books? If not, do you plan to write in future
Yes, I have written more than ten books, on computers and IT.

The books you grew up with? What did you like most about them?
I generally read Super Heroes comics, both Indian and Foreign such as  Indrajaal and Superman etc.  My take away as a child from these comics was if you are honest and have super powers then you can achieve and do anything. I also liked Hardy Boys and Enid Blyton.

Your book shelf consists of....
Ans. Being a publisher, I have all kinds of books in my bookshelf which includes Business, Management, IT, Self - help, Travel, Cookery etc.

Where do you shop for books?
I mostly buy books from bookstores like Landmark, Crossword and Airport bookshops.

Have your reading habits changed in the past four or five years? If so, how....
 Yes, my reading habits have changed now. Today I'm more focussed on how to overcome challenges in developing business models, developing next level of leadership, and how to create value and transform the business as a whole.

One book you cherish that you received as a gift... and who gave it to you.
Surprisingly in spite of me being a publisher, nobody has ever gifted me a book!

(This story was published in Businessworld Issue Dated 28-02-2011)


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