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BW Businessworld

Video: In Conversation with Jerry Shen

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Taiwan’s leading computer hardware and electronics company ASUSTeK Computer Inc has launched its range of ZenFone series and the Fonepad 7 in India. ASUS is named after the winged horse in Greek mythology Pegasus that symbolizes wisdom and knowledge. After being away from India, it has launched three mobile phones—Z enFone 4, ZenFone 5 and ZenFone 6—that are quite aggressively priced. While the ZenFone 4 is priced at Rs 5,999 the ZenFone6 is at Rs 13,999.

Jerry Shen, President & CEO, ASUSTeK spoke to BW | Businessworld’s Anup Jayaram on its strategy for India. So what does it expect to achieve in India over the next few years.