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VeeamON: It's A Wrap

Essentially all of Veeam's services are in alliance with some or the other tech firm

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Veeam Software's annual flagship event VeeamON 2017 has come to an end. Over 3000 delegates that had gathered in New Orleans, from across the world, have taken two key messages in this week - the availability gap leaves a very strong business case and investing in channels or partnerships can be a viable, long term play.

Essentially all of Veeam's services are in alliance with some or the other tech firm. This has made Veeam's significant assistance in its partnerships, or what it calls a channel strategy, an obvious move. Veeam however has gone all out to push the envelope.

It is promising it partners better services to their users whether they are small and medium businesses, commercial players or enterprise. It is saying it will help its partners' customers experience a seamless digital life - a demand that every user has today. And in the process it will address any monetary loss or reputation loss coming from downtime or interrupted offers.

The bigger point that Veeam has thrust is about availability. Simply put availability is the presence of service, the access of data or information for all kinds of target audiences in all types of situations whether at work, home or school. Gap in availability exists and it is this space that Veeam hopes to make an impact on.

The three days of the conference have asserted this point from every aspect. Every product announcement, and there were several that Veeam had made, were all to achieve this larger goal.

Peter McKay's leadership in his role as co-CEO and President is articulated in the company's larger vision and plan. In one of his addresses, he also highlighted India as one of its focussed hyper growth market. One reason for this also can be that Veeam's presence in India is comparatively new.

At present Veeam India's operations aligns with the Middle East & Africa and SAARC, led by Greg Peterson as the region's Regional Director. Peterson's strength and success in the enterprise business in Middle East and Africa will come in play as Veeam chases the enterprise dream in India too.

Veeam is still in a place where much of its revenues will continue coming from the conventional markets and there is still time before India can be listed in its top contributors but the leadership of the company is clear that the transformational growth that Veeam seeks will come with its success in markets like India, where it is seeking to continue doubling its revenue targets. The year 2017 will see Veeam take more steps in this direction.

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