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Unique Global Initiatives, Employee Contribution Help To Build Distinct Culture For Global Organisations

In a world where machine learning is catching on fast - human capital is still the biggest asset as our creativity goes beyond the realms of technology and something that we must not lose sight of!

Photo Credit : ShutterStock


Employee engagement and collaboration is the top priority for any organisation across the world. It is the goal for most organisations as it provides a platform for an automatic exchange of positive opinions, experiences, viewpoints and feedbacks. Therefore, larger organisations and HR departments invest more time in driving engagement activities, which enhances employees’ level of productivity.

Companies today have dynamic aspirations of becoming bigger and multi-faceted, leading to many an M&A (mergers and acquisitions), Employee engagement and team cohesiveness for the combined organisation has thus become of paramount importance – after all, different cultures and aspirations of the firms are brought to the fore, something India has repeatedly been witness to in the recent past. 

So, what exactly is an essential ingredient to becoming a truly ‘one’ global company apart from what gets projected on paper? First, it takes a strategic, step-by-step combination plan that occurs over a period of time and could include phases such as Discovery & Validation, Combination, Completion, and Creation & Ambition. This needs to be seamlessly and transparently explained to the team.

Then again, it is critical to treat and engage colleagues to be the brand ambassadors of the unified company. According to studies, employees have an average of 1,090 social connections and five times more reach than corporate accounts. Besides, millennials, who are increasingly forming the largest chunk at the workplace, feel the need to imbibe more than ever before, the purpose of why they are there in the organisation. To build this, one of the best ways is to create unique propositions like contributing to society with a large scale global program, that touches the lives of people and also helps build a global brand connect.

There could be multiple programmes for social and digital engagement to create a buzz amongst the employees. However, to stand out, organisations need to have a category cutter initiative that embraces all boundaries of culture, society, age, geography and brings the change in the society by aligning its purpose to the larger cause in areas like education, poverty, food & nutrition.

There are numerous examples of initiatives that bring people together like countrywide fitness marathons, sea cleaning campaigns, employees as teacher program, helping differently able to be ready for the world by imparting them training or education and many others. These not only build employee engagement but lead to one level higher: employee passion.

As catalysts to the growth of the economy, the trade exhibitions sector can do this even more effectively. For instance, recently, we ran a successful nutrition and solar lighting campaign for remote villages in tandem with our food ingredients and solar energy expos, respectively. 

Even planning for these campaigns builds an impressive amount of cohesion as different teams join hands to create innovative programs that give purpose to the employees, thereby helping in their retention. 

In a world where machine learning is catching on fast - human capital is still the biggest asset as our creativity goes beyond the realms of technology and something that we must not lose sight of!

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Yogesh Mudras

The author is Managing Director, UBM India

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