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BW Businessworld

Types Of Explainer Videos That You Can Add To Your Marketing Arsenal

Videos in marketing have a proven success due to their characteristics of breaking down complex ideas that are easier to comprehend for the viewers.

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Every consumer is intended to be comprised of the business needs. Brands work aggressively on their marketing strategies to get their communication message through the target consumers. But that is not sufficient for a brand to get their prospects to witness and perceive the brand as the sole provider of the products or solution they need.

The world is becoming dominated by performance marketing involving extensive use of algorithms, data, retargeting, and more to drive a successful marketing strategy. On the other hand, with the widespread adoption of social media, videos are dominating the internet and present content that resonates with the target consumers. Nearly 82% of internet traffic will be driven by video by 2022, as per the recent estimates stated in the Cisco Annual Internet Report. Using explainer videos for marketing is not a new idea. However, with the world becoming digitized, explainer videos have become central to outreach and realize the goals of the marketing campaign.

For brands, it is not easy to explain their offerings to target consumers. An animated explainer video company come up with videos crafted with thoughtful messaging and compelling visuals that help businesses fulfil their marketing goals. Here are the types of explainer videos that help brands constructively communicate ideas.

Motion Graphics Animation

Motion graphics have become an indispensable tool for promotion. Combining different formats – animation and graphics design, it is recognized as a great source of storytelling for businesses. The idea of motion graphics animation simplifies the complex marketing messages, adds value to them, and encourages target consumers to take action. Furthermore, it is known to receive a higher engagement rate than any other form of content on social media as it can be consumed within seconds and retained in the memory for a long.

Character Animation

The most innovative way to create an impact on the target consumer's mind is to make your brand stand out from the crowd. In this regard, character animation plays a significant role in creating an identity of the business that stays in the minds of the viewers. With the popularity of the character, businesses grow and reach out to the target audience in a better way. Moreover, it exhibits the brand’s personality and connects with the consumers on a personal level.

Kinetic Typography

Gone are the days when conventional fonts were used to convey a message. With online marketing dominating the trend, digital assets in the form of animated typography create the right buzz. It is applied as an impactful method of storytelling that explains the desired description in the most informative and effective way to the audience. Additionally, it escalates the degree of aesthetics for the brand making it easy for audiences to connect with.

Whiteboard Animation Videos

Whiteboard animation videos are focused on delivering more informative content. To make it useful for target consumers, this format incorporates industry trends, data, and other complex information simplified into valuable content. These videos sync with the intent of marketing and portray the brand’s vision to make an influential impact on the audience. Additionally, the production costs of such videos are extremely economical which makes it affordable for brands to incorporate in their strategy.

Live-Action Videos

Live-action videos offer endless opportunities to drive awareness and value of the brand. Be it a corporate shoot, an HR video, an event that needs to be captured, or a simple client testimonial to be shot, live-action videos play an integral role in connecting with the audience. It creates a real emotional impact on the consumers and establishes a sound connection with the brand. Considering the emotional perspective, live-action step down on a personal ground and connect with consumers.

Screencast Videos

Digital video recording of a computer screen along with an audio narration is creating a buzz among the marketing professionals. These are also known as instructional videos that prove to have a higher recall value for viewers. Making the sharing of ideas easy, these videos are used in presenting tutorials, training videos, video lessons, and recorded presentations. These sorts of videos have gained huge popularity during the pandemic lockdown when people looked for ways to provide instructions in a virtual setting.

Videos in marketing have a proven success due to their characteristics of breaking down complex ideas that are easier to comprehend for the viewers. Furthermore, their personalized approach makes it a powerful tool to expand the outreach of the brand and reach the potential consumer.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


Dharmendra Ahuja

Dharmendra Ahuja is a Founder and CEO of PitchWorx, a pioneer in providing presentation design services in India

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