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Twinings, Ovaltine Enters Into Strategic Partnership With Nihilent For Digital Centre In India

This partnership will enable the Twinings and Ovaltine brands (known as TwiningsOvo) to accelerate its digital ambition, build new innovative services and pivot it to the next level of technology maturity.

Photo Credit :

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TwiningsOvo, market leaders in specialty tea, green tea, and Infusions have entered into a strategic partnership with Nihilent - a global consulting and change management company that uses a human-centered approach to problem-solving. 

According to the official statement. Nihilent will play a critical role in scaling up Twinings Digital Centre in India by providing the necessary skill sets and expertise for Twinings to build its digital capabilities.  

The centre will act as a pivot for TwiningsOvo to accelerate its digital capabilities and create an ecosystem that will power its business objectives. Moreover, the availability of a highly skilled large talent pool will help TwiningsOvo to rapidly scale its business technology capabilities in sync with global business demands.

Peter Taylor, CFO, Twinings, said, "We wanted to create a strategic global IT organisation that can provide the right technology mindsets, skills, and capacity. We believe that the creation of the ‘Digital Centre’ will go a long way in manifesting our long-term business vision and providing consistent technology-enabled business operations. We found Nihilent as an ideal partner due to its rich experience, broad technology capabilities, and good cultural fit.” 

Nihilent will closely work with TwiningsOvo Business Technology organization, and will add significant value for TwiningsOvo to craft compelling business value propositions, instilling systems thinking, and creating metrics-based performance management practices.

Sandeep Seeripat, CIO, Twinings, said “We want to accelerate our technology strategy and deliver a WOW experience to our stakeholders. The launch of this Digital Centre along with Nihilent will serve as a springboard for us to evolve to the next level of business performance enabled by technology.” 

Meanwhile, LC Singh, Director, and Executive Vice Chairman, Nihilent, said, “TwiningsOvo' partnership with Nihilent will help accelerate its Digital Transformation initiatives and at the same time usher in a nimble, agile, and superior digital capabilities. Nihilent understands TwiningsOvo objectives and has proposed an engagement model that delivers future scalable, reliable, and secured services.”   

 As a part of contributing to a greener tomorrow and sustainable business goals, both TwiningsOvo and Nihilent jointly undertook a tree plantation exercise at Bhatkya Vimukta Jati Shikshan Sanstha (BVJSS) in Pune

“This is a very interesting engagement. It is not just about scaling Twinings' digital capabilities. This collaboration allows us to co-work with the TwiningsOvo IT team to craft best-in-class compelling stakeholder experiences by leveraging our proprietary change management and digital frameworks and platforms. We are very happy to onboard TwiningsOvo as our esteemed client and it comes at a time as we at Nihilent is aggressively evangelizing the concept of ‘Humanizing Technology’ the fulcrum for all our engagements,” added Minoo Dastur, Director, President & CEO, Nihilent.