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BW Businessworld

Tuttu M Tomy: The Next Level Of Design

Uberdogg has designed and executed over 120 restaurants and café bar projects all over

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Autodidactic, DREAMER, hermetic alchemist, philosopher, artist, musician, the Founder and Creative Director of Uberdogg Design, Tuttu M Tomy is a man of many talents. Dealing with interior design, no other company has in the country has done as many commercial restaurant projects as his, which makes him surely on the deserving list of BW Businessworld 40 under 40 list. Bagging Rs 20 crore turnover yearly, the company has designed and executed over 120 restaurants and café bar projects all over the country.

Interior designing for hospitality is a huge competitive field. The things change and evolve constantly. Speaking on it, Tomy said, “It is a learning curve. You have to be updated with technology. You need to be updated of all social trends in order to stay in the competition.” One of the key challenges that he tackles head-on regularly is to make customers understand the value of design and to educate the clients in the transformative and creative value that a design adds to the table.

“To be authentic to your creative process and to follow that vision through fruition is often challenging. Every day at work is a learning curve and the professional needs to stay humble and grounded in service,” added Tomy.

Speaking on the negligible role the government has performed in enabling the ecosystem of entrepreneurship, he states, “It is not a supportive system and it is difficult for entrepreneurs to survive in this country, especially for the young designers – there is no organisation for us.” He further pointed out what needs to be changed in the field.

Tomy said: “I think by next year the country requires 60,000 designers. The country is currently producing only 5,000. So India definitely needs to work on design schools.” “India is design savvy in terms of design academics and design education, however, there needed to be good design schools in place,” he added, speaking about his discipline.

Speaking on the key elements that differentiate their company from rest, Tomy said, “We are an unique experiential design firm. We sort of started having new ideologies for design, which is the sustainable design.” “When I started everything used to be Colonial, everything used to be a lot of material pushed into the space essentially. The interior design itself was a post Victorian post-Colonial kind of a thing. So if you were to have a rich house or if you go to a banquet hall or a ballroom or any of these places most of the architecture of size styles used to be Victorian,” he added.

“What we did is used sustainable materials and using minimalism, local architecture and resources, using local traditional skillsets,” Tomy stated. The company currently recruits 15 full-time employees and about 300 part-time employees and has 100 clients as active users of their products.

Talking about his present and future outlook, Tomy added, “We are sort of shifting gear from being an architectural traditional firm to installation art and slightly more experiential kind of spaces. So I am currently redoing an old structures with the the Indian government in Pragati Madan, New Delhi. The old structures is being demolished and new structure is being set up. So, I am designing the entry foyer for the G20 Summit, which is in the ITPO Convention Center.”  

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