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Truecaller Launches It’s First-Ever Brand Campaign in India With Actor Nawazuddin Siddiqui

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Truecaller has launched its first-major brand campaign – “Take the right call” -  marking the company’s foray into the world of advertising & marketing. Truecaller’s “Take the right call” campaign has been designed in line with the company’s efforts of providing users their right to know who is calling them. It also allows them to make the most of the opportunities that may otherwise pass by unknown. The digital film features popular actor Nawazuddin Siddiqui communicating the brand’s philosophy through his own life experience and goes live today followed by the television commercial.
 
Truecaller has grown phenomenally in India. Currently, at 80 million users in the country, the Indian user base comprises more than half the total global users. With a persistent focus on product innovation, Truecaller is making the ecosystem more robust, enabling the users to communicate in a smarter way and correctly establish actions to take calls.  “India is a very important market for Truecaller, as a majority of our users are based here. Over the years, millions of users have seen the value of having Truecaller on their smartphones, we now wanted to expand our horizons and reach more and more consumers. Our first-ever 360 degree brand campaign tells a compelling story of opportunities and we found Nawazuddin Siddiqui as the perfect fit; someone who can best translate his own story for the brand. Nawaz’s life changed completely after the one right call that he took making him the apt choice to highlight the importance of taking the right call and making the most of opportunities. The campaign stays true to our brand vision towards helping users ‘Take the right call’ through various touch points including television, radio and digital media. We are excited about taking Truecaller closer to its users with this campaign”, said Kari Krishnamurthy, Vice President, Growth and Partnerships, Asia & Country Manager, India.
 
The digital film by Truecaller will go live on social media starting August 19th, 2015 and will be followed closely by the television commercial. This will be complemented by Radio and digital media campaigns. 
 


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truecaller brand campaign Nawazuddin Siddiqui