• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Triumph India Announces 2nd Edition Of Triumph Tiger Trails Thar Desert

5 day tour aimed at Triumph Tiger and Scrambler owners, with an aim to teach adventure riding and better motorcycling skills to participants


Triumph Tiger Trail - Thar Desert 2019

British premium motorcycling major, Triumph Motorcycles India has announced the second edition of its popular 'Tiger Trails Thar Desert II’. The five day tour aimed at Triumph Tiger and Scrambler customers will begin in Jaipur and culminate in Bikaner, taking participants via the mesmerizing and challenging sand dunes of Sam in Jaisalmer.

Participants will be led by ace rallyist and adventure trainer Mr. Vijay Parmar, who will teach them the nuances of adventure riding along with enabling customers to experience the full potential of their Triumph motorcycles. The Tiger Trails Thar Desert II is open for riders of all skill level, however first preference will be given to Triumph owner who have attended the Tiger Training Academy.

Speaking about the programme Mr. Shoeb Farooq, General Manager Triumph Motorcycles India Pvt Ltd, said "Riding is the core essence of Triumph Motorcycles, and our aim is not just to sell motorcycles, but to enable our customers to experience their machines to their full capacity. Tiger trails has allowed our adventure clientele to not just become adept at handling the motorcycles, but also become better riders. Each trail teaches participants the fine nuances of adventure riding, instilling confidence in them, to push their potential to the maximum. Triumph was the first brand to focus on the adventure category and today also holds the highest market share in the premium adventure segment. We're the only brand in the country to take the adventurer motorcycle segment to the next level and we look forward to engaging our customers with more such rider and motorcycle-centric activities”.

Triumph Motorcycles is offering a special New Year discount on the Tiger Trails Thar desert II which is valid till 15th January, 2019; customers can book a seat for only INR 35,000/- inclusive of stay, food, back-up and training. Post 15th January 2019, the cost per participant will be INR 50,000. The slots are limited to only 14 participants.

Tags assigned to this article:
triumph motorcycles Triumph Tiger Triumph Tiger Trail

Top themes and market attention on: