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Top Analytics Tools To Cultivate A Successful Business

The given analytics will prove to be of great help to any marketer once taken into consideration.

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Every business is entirely different from others, with its unique sets of requirements but ultimately the sale results.

So, we have come up with 7 must have Google Analytics Reports which are quite crucial to online success for any marketer. And digging deep into these reports will give you all the insights that you must be aware of about how your site is being perceived and how it is working amongst the visitors.

Let’s have a look at these one by one!

Traffic Check

The first step towards the reporting process is perhaps the Traffic Acquisition Report which every marketer needs to be aware of.

Don’t you want to know how many people are actually clicking your ads, is something posted on your website has generated a positive response or the SEO strategy, and did it actually work? The answer is simple, check the traffic acquisition report and keep going accordingly.

Also, you can very well check out the external sites which drove traffic to your website through the referral feature. In short, a very helpful way to progress checking.

Content Check

Another yet very crucial task to accomplish. How does one check if the content on the website is getting an overwhelming response or is not driving any traffic at all? The Content Efficiency Report, which tracks entrances, page views, bounces and goal completions to give you an overview of how your site is working .

This reports is quite beneficial is telling a marketer if the content is captivating. In fact, the detailed description as to what type of content performs the best to engage viewers can be attained through this report.

And to add on to the benefits, one can pretty well make out which content on the website was most appealing that the potential customers were turned to customers and shared the same to others as well.

Checking the Performance of Keywords

The keywords, in itself are very crucial towards the better functioning of a website. The pace of the e-commerce driven searches or otherwise also marks the importance of the choice of your keywords for generating traffic for the online marketers. Hence, the Keyword Analysis Report is a must to stay at the top of the search competition.

This report is an excellent way to know the site visitor metrics, page load times, goal completions and conversion rates. What more can one expect from these amazing report checks? So, keep checking the reports and start working on optimizing the keywords which are  worthy enough to bring in the bulk of your traffic and increase your organic search results output.

Checking the New Visitors

It is again very important to know how many new visitors your website has been able to generate. And at the same time it is also very important to know how many visitors your website has been able to retain.

It’s really good to know that your website has been able to drive a number of visitors, but what if it drives even more returning visitors, sounds amazing, isn’t it? Yes, because they are the ultimate people who will end up becoming your proponents. And to serve the purpose, the Standard Google Report is there which will tell you the percentage of the New vs. Returning Visitors in your analytics account. 

The Mobile Analytics

Today’s tech savvy era relies more upon their mobile phones. So, it becomes very crucial for your website to be mobile-friendly else you can lose a lot of traffic for your website.

The knowledge about how well a website is performing on the mini screens is very important to stay active in the SERP’s for any marketer in winning the attention of the potential customers.

Going up with the Mobile Performance Report will let you know the performance status of your website on phone and mark the room for improvements. One can even segment the report in order to get into details about which mobile devices/browsers your customer is using to access your site and with this information you can work upon the malfunctioning devices or areas. Also, checking the bounce rates, time on site and page views will be of great help for your site optimization.

Bounce and Exit Check

It is very vital to check the bounce rates and exit rates on your website which can be well noted and compared through the Bounce Rate vs. Exit Rate Analytic Report.

The bounce rate tells the percentage of the visitors who can be considered as the ‘no action takers’ as they leave the website from the page they landed upon and didn’t take any such action. On the other hand is the exit rate telling the percentage of the active visitors who scrolled on to multiple pages on the website before leaving the site actually.

The report is a great way to check the pages with less engagement and also detect the UX issues like too many ads, irrelevant copy, distracting links in sidebar, etc. that may have caused the user to leave the page in no time or before browsing the total number of pages.  

Analyzing the Landing Pages

The Landing Pages Report tells how a visitor landed onto your website. Some users enter your website from all sorts of pages; some come directly by typing your URL, some through organic search, some through links shared on different platforms.

So, by knowing how a visitor landed for the first time onto your website, you can conclude how users are interacting with your website. By this you can make your pages with higher bounce rates more engaging to attract more traffic to your site.   

Now that you have all the Analytic Tricks to check the efficiency and functioning of your site, you can immediately proceed on to using these reports time to time for driving more traffic to your site. So, start taking up the necessary measures and improvisations to turn the potential visitors to customers or loyal customers in no time.

The above discussed analytics will prove to be of great help to any marketer once taken into consideration.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


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Gautam Madhavan

The author is Founder of MAD Influence

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