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Tic Tac Collaborates With OnePlus For ‘Tic Tac Share and Win’ Campaign

The campaign intends to excite the consumers and bring out the fun of sharing Tic Tac among their friends with a chance of winning a OnePlus 7 smartphone.

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Tic Tac, the confectionery brand of Ferrero Group, in association with OnePlus, the smartphone brand, rolled out an integrated consumer campaign – Tic Tac Share and Win, where consumers can ‘Share a Tic Tac’ and get a chance to win a OnePlus 7. The campaign is constructed to drive Tic Tac’s proposition of ‘Refreshment to be shared’.  

The campaign intends to excite the consumers and bring out the fun of sharing Tic Tac among their friends with a chance of winning a OnePlus 7 smartphone.  

Leveraging the popular trend of sharing anything with your friends, from messages, memes, stories, pictures and reactions which is almost an impulse, the digital approach revolves around #SharingKaObession, where consumers can win OnePlus 7 in three easy steps - SMS a lot number present on Tic Tac pack of Rs 10 to a tollfree number; answer a simple question and one lucky winner get a chance to win OnePlus 7 every day. This will be promoted across multiple platforms such as news, sports, entertainment and other high-affinity genres for audiences. 

Tic Tac Share and Win campaign are attracting consumers’ attention through a 15-second TVC on the campaign with a single-minded message of ‘Shake it, Flip it and Share it’ to win a OnePlus 7. The campaign has also been launched across social media handles with quirky and catchy promotions. Further, it will be undertaking offline promotions and on-ground visibility at retail stores to drive the consumer to connect at the decision-making point.  

Elaborating on the campaign, Tic Tac spokesperson of Ferrero India said, “Tic Tac is about enjoyment and lightheartedness that helps in sparking and sharing fun moments. Tic Tac believes in the universal truth that life there is to enjoy, and it only takes a small spark to get people to enjoy the moment- creating, connecting and having fun. Tic Tac brand promotes connectivity which means always being ready and open for spontaneous connections to share the fun. Our collaboration with OnePlus is an effort to help our consumers promote these connections in their life. Tic Tac Share and Win campaign will help our consumers in creating, connecting and having fun to enjoy those moments and in their lives.”  

Talking on the association, Vikas Agarwal, General Manager of OnePlus India, said, “OnePlus and Tic Tac collaboration is a first-of-its-kind partnership in the industry wherein two highly popular and youth-oriented brands have come together to provide a fresh and engaging experience to our community. We are excited to offer the latest OnePlus 7 with the winner. We wish everyone participating, good luck.”  

The offer is valid till August 31 on the Rs 10 (7.7 g) flavors of Tic Tac, which includes Mint, Orange, Saunf, Red Apple. Other flavors of Tic Tac include Strawberry, Intenser, Peach Lemonade and Cherry Cola.  


sentifi.com

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