Theme Park Imagica Join Hands With Mattel Toys
India currently stands at a nascent stage as compared to its international counterparts in the theme and amusement park industry
As the country slowly paces into the most anticipated festive months of the year, Mumbai-based theme park, Imagica, has join hands with Hot Wheels, a sub brand from the house of Mattel Toys.
Dhimant Bakshi, Jt. CEO from Adlabs Imagica said, “India currently stands at a nascent stage as compared to its international counterparts in the theme and amusement park industry. Hence, it is imperative for Imagica- India’s first theme park, to bring about differentiated opportunities for Indian brands, and open doors for international brands to showcase their innovative and immersive experiences for Indian consumers".
Fusing action packed toys with thrilling and fun-filled roller coasters, Imagica is set to re-enforce its position as the country’s first, largest and the coolest theme park destination that houses some of the country’s firsts and unique ride concepts.
The association will witness the rides, Nitro and Happy Wheels rebranded as ‘Hot Wheels Nitro’ and ‘Hot Wheels Driving School’ starting October 2018.
Hot Wheels Nitro is biggest and wildest floorless roller coaster that stands at a staggering height of 132 feet and over 2800 feet of track length. Offering 150 seconds of heightened adrenaline with 5 breath taking loops and inversions.
Amongst the kids’ section, Hot Wheels Driving School is an attraction to inculcate driver’s instinct amongst children with the basic rules of real life driving such as traffic lights and signals. The ride includes double- seated cars with real dashboard, seat belts, brake and accelerator pedal to provide a realistic experience of driving.
Lokesh Kataria, Head of Marketing, Mattel India, further added, ‘Mattel Toys association with Imagica is totally in sync, primarily because Imagica’s flagship ride Nitro fits very well with Hot Wheel’s brand proposition “Challenge Accepted” which is targeted towards igniting the spirit of challenge in every child.’