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BW Businessworld

The Strip: The Business In Future

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Former dean of Indian Institute of Foreign Trade B. Bhattacharyya is a man who believes in radical reforms. In this new book, he quotes Abraham Lincoln to prove his point. “The dogmas of the quiet past are inadequate to the stormy present.” But his book is not just about the present, it’s a peep into the future of business for the world and India. The book claims to make an attempt to visualise how the world of international business  may evolve in the immediate future. Bhattacharyya’s canvas is wide. His topics range from the fall of the US and the rise of China to the pangs of WTO and trends in offshoring and more. The style is textbookish, but there are several case studies and quotes — from Anatole Kaletsky of Capitalism 4.0 to Thomas Friedman to Time’s Jyoti Thottam (not Jyothi Thettam as the book has spelt it).

There are several charts and tables and even more boxes. Despite the typos and shoddy prose, this is a good handbook for Indian students of international trade and business. 

(This story was published in BW | Businessworld Issue Dated 17-06-2013)