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BW Businessworld

The Social Circuit: Smart Sorting

Twitter’s latest feature, dubbed “show me the best tweets first”, will mix up users timeline and put the “most important” tweets from people they follow at the top of the timeline.

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Twitter’s latest feature, dubbed “show me the best tweets first”, will mix up users timeline and put the “most important” tweets from people they follow at the top of the timeline. The new design is based on relevancy, rather than chronology. The rest of the feed stays as was before — scrolling to the top loads in tweets chronologically.

The algorithm that will re-order the timeline is based on the one that ranks tweets for the ‘while you were away’ feature that Twitter had introduced a year ago; this makes the latest changes in the timeline look like an extension. Interestingly, for now the change is optional for users; they have to manually activate it in their accounts. However, reports suggests that Twitter will push to make the change permanent. Even in that case, users can still opt out.

The relevant tweets that will appear on the timeline will vary from user to user, since it will be based on the number of people they follow. Mike Jahr, senior engineering manager at Twitter, announced that relevant Tweets are meant to represent the “most important tweets from the people a user follows.”

Industry reports suggest that this is one of the most dramatic changes that Twitter has introduced as it changes one of the core part of a user’s experience of Twitter.

BRAND BUZZ
Game of Numbers

In a few weeks’ time, videos posted on Instagram will appear with a view counter below them. Users will be able to see both likes and view count. “As a widely expected industry metric for video, we believe video views are the best measure of viewer intent, and we often hear from our community they’d like to better understand how people are engaging with their videos,” said Instagram’s blog post about the announcement. The move is going to be valuable for businesses, artists, and personalities who build most of their following on Instagram.

DIG THE DATA
Smart ‘n’ Snappy

An infographic from Newscred shows that Snapchat users share nearly 9,000 snaps every second. According to the survey, 54 per cent use the site daily, and 32 per cent use it two-to-five times a week. However, some of the main ways the brands attempt to reach users — with live stories, Discover content, and branded filters — are not the main reasons users keep coming back to the app. Around 23 per cent never engage with live stories, 54 per cent never view content on Discover, and 42 per cent never use branded filters. Additionally, users aren’t interested in ads or celebrity content; 87 per cent never buy the things they see in Snapchat ads, 11 per cent rarely buy, and only 2 per cent make buy ‘sometimes’.

LEADER
Harsh Goenka
@hvgoenka Chairman, RPG Enterprises
“These days, all banks’ balance sheets can be described as follows: On the left side, nothing is right. On the right side nothing is left”

Kiran Mazumdar Shaw
@kiranshaw Chairman & managing director, Biocon
“JNU issue has trapped Govt into taking extreme measures. This shd be left to JNU to find n punish the guilty”


sentifi.com

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