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BW Businessworld

The Outbreak Of Coronavirus Breaking The Men’s Grooming Industry

The epidemic of this life-threatening disease has actually handicapped skin care brand and growth.

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As the number of cases of Coronavirus (COVID-19) all around the world are ascending with each passing day. This keeps on making a move to defend workers, customers, industry accomplices and helpless individuals from the general population, while holding fast to quick-changing government rules and limitations. With this, it is also important to realize that how the economy and the business is stumbling drastically. The company is and the business is majorly going through a crisis. The men’s grooming business has recently undergone a major fall in the sales which is coupled with a reduction in the production and manufacturing in the supplies.

For our brand Qraa Men, which is a men’s grooming brand, we seek to bring innovative products for men like Gold Oils, Keratin infused Hair Serum, Beard Wash, Hydra Boost Moisturizer, Onion Oil, Beard Softener, Hair and Beard Vitalizers. As Men’s Grooming too has evolved and no men wants to compromise with their looks. But the Outbreak of CoronaVirus has affected the Business, so at the moment we are focusing on our R&D process and enhancing product quality to make it grow effectively once the lockdown lifts.

Qraa Men’s innovation in the Products has been highly applauded and has been reviewed by some of the top Industry Celebrities, Influencers and Bloggers taking the brand by leaps and bounds.

The epidemic of this life-threatening disease has actually handicapped skin care brand and growth. This is so because this epidemic period has actually negatively and adversely affected the basic skincare and grooming needs of the people. Not only this but it has also been seen and experienced that in this lockdown period, people are actually resolving and switching to natural and homemade skincare.

It’s very essential for the growth of the industry that coronavirus is skillfully tackled and controlled for the economy to stabilize and smooth function.

“However, looking at a positive side, the brand is working on innovation in the products. We are centered on formulating newer and better products that will help in greater customer satisfaction and contentment. We are also in no way going to cut our marketing activities as they are actually going to benefit us in the long run with a positive brand image and improved revenue generation.” Further Karan Gupta added.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


Tags assigned to this article:
Qraa Men Covid 19 Grooming Industry

Karan Gupta

Director, Qraa Men

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